May 25, 2023

Cookies and birthday cake: GDPR turns five

Colette Hagan-Young

As GDPR turns five years old, we’re reflecting on the last half-decade, and what’s changed in the world of digital communications.

B2B marketing
April 14, 2023

The ultimate guide to B2B lead generation

Colette Hagan-Young

The ultimate guide to B2B lead generation, how to generate B2B leads, and the best ways to measure your success.

B2B marketing B2B sales
April 3, 2023

B2B cost per lead by channel and industry in 2023

Ryan Welmans

An in-depth meta study on average B2B cost per lead benchmarks, including cost per lead by channel and industry.

B2B marketing B2B sales +1
March 24, 2023

Inbound vs outbound email marketing

Daniela Rufolo

Here’s the difference between inbound and outbound email marketing, and why you need both in your digital marketing strategy.

B2B marketing
March 23, 2023

How to create a B2B business development strategy

James Weller

Business development focuses on advancing a business by creating long-term, substantial value. This blog explores B2B business development.

B2B marketing B2B sales
March 10, 2023

How to send compliant B2B emails in the US

Colette Hagan-Young

Sending sales emails in the United States? Here’s what you need to know about staying compliant when sending US B2B emails.

B2B marketing Prospecting