June 14, 2023

Brand awareness on a budget

Lily Ruaah

Many small business owners often find themselves facing a common challenge: how can you raise brand awareness when resources are scarce?

B2B marketing
March 24, 2023

Inbound vs outbound email marketing

Daniela Rufolo

Here’s the difference between inbound and outbound email marketing, and why you need both in your digital marketing strategy.

B2B marketing Outbound marketing
February 21, 2023

UTM tracking explained

James Mills

What UTM codes are, how they’re used, and how you can use them to make the most of your marketing campaigns.

B2B marketing
February 20, 2023

Don’t fall flat on social media: building a stack of great social posts 

Lily Ruaah

Creating great social posts is key to a successful social media strategy. Learn what makes a good post and how it can help you sell more.

B2B marketing Social media
sales and marketing alignment in 2023 - sopro blog
January 5, 2023

How to nail sales and marketing alignment in 2023

James Kenny

Sales and marketing alignment can be transformative. This guide covers everything about smarketing and gives 9 simple and practical tips.

B2B marketing B2B sales +1
December 22, 2022

The good, the bad, and the ugly of 2022 marketing campaigns

Lily Ruaah

It's that time of the year. We reflect on the best and worst marketing campaigns of 2022, from funny to downright embarrassing.

B2B marketing