September 4, 2024

The complete guide to sales and marketing alignment

James Kenny

Sales and marketing alignment can be transformative. This guide covers everything about smarketing and gives 9 simple and practical tips.

B2B marketing B2B sales +1
August 28, 2024

The end of email open rates: Why it’s time to move on

Rob Harlow

Open rates are dead! Learn why this outdated metric misleads and discover the key metrics that truly drive email marketing success.

Email marketing
August 22, 2024

The power of subdomains: Enhancing email delivery

Rob Harlow

Boost your B2B email delivery with subdomains and domain age. Learn strategies to ensure your emails reach and engage your target audience.

Email marketing Technical set-up
June 28, 2024

Inbound vs outbound marketing: why B2B sales needs both

James Kenny

Follow our guide to learn why you should maximise inbound and outbound marketing for your B2B sales strategy.

B2B marketing Outbound marketing
June 20, 2024

How to grow your LinkedIn network for optimised B2B outreach

James Mills

Grow your LinkedIn network for optimised B2B sales outreach. From refining your profile to keeping an eye on the analytics, follow our guide.

B2B sales LinkedIn marketing
January 15, 2024

How to optimise your LinkedIn company page

Darren Gooding

8 instantly actionable secrets to make your LinkedIn company page stand out, boost your brand, and help your sales team sell more.

B2B marketing LinkedIn marketing