How to identify and contact your B2B target market
Why you need to know your B2B target market, how to identify and segment them, and the best ways to start reaching out.
The top ten benefits of market segmentation
Market segmentation can transform your business. Following on from our main guide, we run through the top benefits of market segmentation.
The complete guide to B2B market segmentation
B2B Market segmentation identifes unique audience segments to fine-tune marketing, increase sales, and drive product development.
How to create a B2B ideal customer profile
Creating an ideal customer profile for your B2B business can focus marketing, increase sales, and reduce churn. Here's how to create one.
What is market mapping for sales prospecting?
Market mapping for prospecting reveals the size of your audience. We cover the different types of maps, and how you can easily build your own
How to create accurate B2B buyer personas (and why you should!)
Creating B2B buyer personas can help to focus your marketing efforts on the market segments that really matter. Find out how in this post.