September 25, 2023

How to identify and contact your B2B target market

Craig Mathewson

Why you need to know your B2B target market, how to identify and segment them, and the best ways to start reaching out.

Audience mapping B2B audience
July 2, 2021

The top ten benefits of market segmentation

Kit Smith

Market segmentation can transform your business. Following on from our main guide, we run through the top benefits of market segmentation.

Audience segmentation B2B audience
April 20, 2021

The complete guide to B2B market segmentation

Kit Smith

B2B Market segmentation identifes unique audience segments to fine-tune marketing, increase sales, and drive product development.

B2B audience Defining your audience +1
March 26, 2021

How to create a B2B ideal customer profile

Kit Smith

Creating an ideal customer profile for your B2B business can focus marketing, increase sales, and reduce churn. Here's how to create one.

B2B audience Defining your audience
January 28, 2021

What is market mapping for sales prospecting?

Steve Harlow

Market mapping for prospecting reveals the size of your audience. We cover the different types of maps, and how you can easily build your own

Audience mapping B2B audience
January 25, 2021

How to create accurate B2B buyer personas (and why you should!)

Kit Smith

Creating B2B buyer personas can help to focus your marketing efforts on the market segments that really matter. Find out how in this post.

B2B audience Defining your audience