January 4, 2024

Ideal customer profiles and buyer personas: What’s the difference?

Tom Pople

Ideal customer profiles and buyer personas are two different but related concepts. Bring them together for better sales and marketing output.

B2B audience Defining your audience
March 26, 2021

How to create a B2B ideal customer profile

Kit Smith

Creating an ideal customer profile for your B2B business can focus marketing, increase sales, and reduce churn. Here's how to create one.

B2B audience Defining your audience
January 25, 2021

How to create accurate B2B buyer personas (and why you should!)

Kit Smith

Creating B2B buyer personas can help you connect with the people that matter to your business. Find out how in this post.

B2B audience Defining your audience