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How Worldwide Logistics used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Worldwide Logistics UK is a logistics company specialising in coordinating deliveries/ shipping reworks and removals for its clients

Deal cycle:

6 months

Target profile

Location:

UK and US

Company size:

Small and medium sized companies

Role/Function:

Senior leadership roles

How Worldwide Logistics reduced sales inefficiencies with Sopro, allowing their sales team to sell more

Worldwide logistics had been using their own form of prospecting to drive leads, but results were slow. This was in part because sales teams became occupied with multiple responsibilities. Sopro took care of driving leads, delivering them directly to the sales agents and allowing them to focus on selling.

Headline Results

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£35 cost per lead
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6% lead rate
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18% response rate
logo-coral
£35 cost per lead 6% lead rate 18% response rate

Company description

Worldwide Logistics UK is a logistics company specializing in coordinating deliveries/ shipping reworks and removals for its clients.

 

Their core mission is to keep the personal side of their service for their customers, even though they are a large global brand.

 

Their main pride is to be able to deliver sophisticated integrated logistics solutions to their clients, allowing them to focus on their business growth.

Objectives

This purpose of this campaign is to increase their presence within the e-commerce space, which they are targeting as a growth area.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Apparel & Fashion 432 768 53.9% 73 16.9% 23 5.3% £37.57
Retail 372 668 51.6% 70 18.8% 28 7.5% £26.57
Furniture 350 577 46.5% 64 18.3% 23 6.6% £30.43
Consumer Goods 272 438 50.9% 46 16.9% 18 6.6% £30.22
Sporting Goods 172 307 52.6% 32 18.6% 12 7.0% £28.67
Automotive 147 206 39.1% 23 15.6% 9 6.1% £32.67
Consumer Electronics 143 243 49.6% 26 18.2% 8 5.6% £35.75
Wholesale 126 195 42.3% 16 12.7% 4 3.2% £63
Medical Devices 97 120 34.8% 15 15.5% 3 3.1% £64.67
International Trade and Development 60 91 47.4% 14 23.3% 3 5.0% £40

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
1-10 842 1517 56.8% 167 19.8% 54 6.4% £31.19
11-50 1448 2281 45.1% 252 17.4% 77 5.3% £37.61
51-200 238 337 40.2% 31 13.0% 12 5.0% £39.67

 

 

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