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How Working Beautifully used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Corporate Video Production

Deal cycle:

1 - 2 months

Target profile

Location:

UK

Company size:

10 - 250

Role/Function:

CXO/Directors/Head of Digital

How Working Beautifully used sopro to scale their operations and deliver 400 leads

Headline Results

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£39 cost per lead
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5% lead rate
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14% response rate
logo-coral
£39 cost per lead 5% lead rate 14% response rate

Company description

Working Beautifully is a video production and marketing company specialising in the Investment and Consulting industries, making documentary and promo videos that help win customers from websites, social media, conferences and web TV. Think explainer videos, case studies, exec profiles, service demos and internet TV. Working Beautifully also helps the charities that foster UK enterprise with pro bono work.

The team profoundly believes that Britain needs a financing industry ten times its current size, that investment firms do GREAT work and that investment managers and portfolio firms should be more widely recognised.

Objectives

  • Promote the Working Beautifully video production services to UK based Private Equity and Accounting Firms.
  • Develop interest in Working Beautifully brand and services.
  • Secure sales meetings (and calls) through direct prospect engagement.
  • Drive market exposure through engagement and dialogue with qualified parties.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Financial Services 4325 3946 31.0% 589 13.6% 240 5.6% 27.03
Investment Management 1341 1111 31.7% 216 16.1% 71 5.3% 28.33
Venture Capital & Private Equity 714 632 36.6% 88 12.3% 38 5.3% 28.18
Investment Banking 534 436 35.0% 67 12.5% 24 4.5% 33.38
Accounting 420 236 31.3% 43 10.2% 18 4.3% 35

 

# Employees Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
11-50 employees 3741 3496 33.5% 558 14.9% 222 5.9% 25.28
51-200 employees 2348 1923 31.8% 307 13.1% 112 4.8% 31.45
201-500 employees 797 592 29.2% 97 12.2% 37 4.6% 32.31
501-1000 employees 430 320 24.3% 41 9.5% 15 3.5% 43
1001-5000 employees 197 129 32.7% 13 6.6% 6 3.1% 49.25

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