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How Voucher Cart used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Sell products and services as gift cards, vouchers and tickets

Deal cycle:

1 day to 2 months

Target profile

Location:

1st month of campaign to focus on UK only, 2nd month to expand to USA, Australia, New Zealand, Canada and Singapore.

Company size:

11+

Role/Function:

Directors/Heads and senior Marketing, Ops, Revenue, Sales roles

How Voucher Cart use Sopro to increase their lead flow without a dedicated business development team

Headline results

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£50 cost per lead
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4% lead rate
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16% response rate
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£50 cost per lead 4% lead rate 16% response rate

Company description

VoucherCart is a cloud based service allowing businesses to create, promote and sell their gift vouchers, tickets and other products/services online, via web, social media and email.

Objectives

  • The main objective is to promote the service to restaurants, spas and hotels
  • The campaign will aim to generate calls or meetings with potential new clients

Our solution

With a small sales team, a high upfront cost of building out that function, and low results from external telesales, Voucher Cart needed to find a new approach to growing sales. Sopro designed a campaign that delivered hundreds of leads at a low cost.

Campaign performance

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Hospitality 4011 32% 677 17% 156 4% £49.54
Restaurants 968 44% 126 13% 44 5% £44
Leisure, Travel & Tourism 146 23% 35 24% 9 6% £31.78
Health, Wellness & Fitness 60 50% 2 3% 1 2% £120

 

# Employees Prospects Open Rate % Response Response % Leads Leads % Cost per lead
11 – 50 251 59.74% 45 17.93% 15 5.98% £33.47
51 – 200 175 46.62% 19 10.86% 7 4% £50
201 – 500 2223 33.4% 369 16.60% 91 4.09% £47.41
501-1000 1434 30.30% 212 14.78% 54 3.77% £51.56
1001-5000 1174 32.34% 202 117.21% 43 3.66% £52.65

 

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