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How VISTAGE used SoPro campaigns to drive sales without building out internal business development teams

Website

www.vistage.com

Company profile

Location:

USA

Product/Service:

Professional Training & Coaching solutions

Deal cycle:

/

Target profile

Location:

USA

Company size:

51+

Role/Function:

/

How Vistage used sopro to connect with hard to reach CEOs

Vistage connect CEOs and MDs to share expertise and collaborate. These high-ranking indivudals can be hard to reach with other methods, but prospecting delivers one to one introductions right to their inbox.

Headline Results

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£45 cost per lead
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4% lead rate
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13% response rate
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£45 cost per lead 4% lead rate 13% response rate

Company description

Vistage are a leading executive coaching organization, with over 60 years experience in the field. Vistage member companies grow 2.2 times faster than the average SME US business

Objectives

  • Vistage are a leading executive coaching organization, with over 60 years experience in the field. Vistage member companies grow 2.2 times faster than the average SME US business

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1 – 10 30 96.67% 10 34.48% 3 10.00% £20
11 – 50 1 100.00% 0 0.00% 0 0.00% NA
51 – 200 1363 62.00% 180 21.30% 57 4.18% £48
201 – 500 780 60.00% 96 20.51% 39 5.00% £40
501 – 1000 21 60.00% 1 7.14% 1 4.76% £42
1001 – 5000 43 65.12% 4 14.28% 1 2.33% £86
5001 – 10000 5 60.00% 0 0.00% 0 0.00% NA
10001+ 20 45.00% 2 22.22% 0 0.00% NA

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