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How Vistage used SoPro campaigns to drive sales without building out internal business development teams

Website

www.vistage.com

Company profile

Location:

USA

Product/Service:

Professional Training & Coaching solutions

Deal cycle:

/

Target profile

Location:

USA

Company size:

51+

Role/Function:

MDs, CEOs, etc

How Vistage used Sopro to connect with hard to reach CEOs

Headline results

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£45 cost per lead
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4% lead rate
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13% response rate
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£45 cost per lead 4% lead rate 13% response rate

Company description

Vistage are a leading executive coaching organization, with over 60 years experience in the field. Vistage member companies grow 2.2 times faster than the average SME US business

Objectives

Vistage uses Sopro to source their ideal customers, who can be hard to reach with other channels due to their senior positions.

Their Sopro team engage prospects with a series of personalised emails. Positive replies are delivered to Vistage, so they can pick up the conversations and begin sales conversations.

Our solution

Vistage connect CEOs and MDs to share expertise and collaborate. These high-ranking individuals can be hard to reach with other methods, but prospecting delivers one to one introductions right to their inbox.

Our results

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1 – 10 30 96.67% 10 34.48% 3 10.00% £20
11 – 50 1 100.00% 0 0.00% 0 0.00% NA
51 – 200 1363 62.00% 180 21.30% 57 4.18% £48
201 – 500 780 60.00% 96 20.51% 39 5.00% £40
501 – 1000 21 60.00% 1 7.14% 1 4.76% £42
1001 – 5000 43 65.12% 4 14.28% 1 2.33% £86
5001 – 10000 5 60.00% 0 0.00% 0 0.00% NA
10001+ 20 45.00% 2 22.22% 0 0.00% NA

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