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How The Signature Works used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

Northern Ireland

Product/Service:

Customised clothing

Deal cycle:

1 - 3 months

Target profile

Location:

Northern Ireland and Greater Dublin

Company size:

11 - 5000

Role/Function:

Senior leadership suite and senior procurement/purchasing roles

How The Signature Works used sopro to refine their targeting and drive leads to the sales team

With a small sales team, limited sales software solutions, and a varied but niche target pool, driving leads were a challenge. With sopro on board, The Signature Works refined their targeting and saw a prospecting campaign that delivered high lead rates and low cost per lead.

Headline Results

logo-coral
£37 cost per lead
logo-coral
5% lead rate
logo-coral
18% response rate
logo-coral
£37 cost per lead 5% lead rate 18% response rate

Company description

The Signature Works is a personalised clothing and promo printing and embroidery service. (Largest t-shirt printing company in Northern Ireland)

Objectives

They are looking to expand on their B2B focus and are looking to generate some good conversations with the view to increase their client base and repeat business.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

 

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Automotive 690 21.9% 98 14.20% 30 4.35% £46.07
Construction 576 27.79% 105 18.22% 37 6.42% £31.19
Hospitality 477 26.74% 98 20.54% 20 4.19% £47.80
Food & Beverages 336 24.26% 63 18.75% 20 5.95% £33.70
Transportation/Trucking/Railroad 201 27.09% 43 21.39% 17 8.46% £23.76
Restaurants 94 26.99% 19 20.21% 3 3.19% £62.67
Wine & Spirits 81 27.88% 15 18.51% 2 2.47% £82.00
Building Materials 80 25.64% 18 22.5% 7 8.75% £23.14
Fundraising 24 24.39% 6 25% 2 8.33% £24.00

 

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
11-50 77 33.08% 13 16.88% 6 7.79% £25.67
51-200 991 28.32% 175 17.65% 52 5.25% £38.15
201-500 719 23.32% 134 18.63% 43 5.98% £33.63
501-1000 373 27.52% 71 19.03% 26 6.97% £28.77
1001-5000 474 18.44% 84 17.72% 16 3.38% £59.38

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