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How Tack used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Professional Training and Coaching

Deal cycle:

3-6 months

Target profile

Location:

UK

Company size:

50-500

Role/Function:

Senior Sales, Client & Commercial roles

How Tack used Sopro to deliver over 700 sales ready leads

Headline Results

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£57 cost per lead
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3% lead rate
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14% response rate
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£57 cost per lead 3% lead rate 14% response rate

Company description

TACK is a professional coaching company specialising in the development of sales.

Open Courses or In-Company training

Both open and in-company programmes have their advantages, and subject to your training and development plans the choice may be self-evident. You may decide on a combination of both approaches.

Maximising your training investment

Too many training programmes fail because they are not followed up when the delegate returns to work. The practical application of new skills after a course is the key to its success. So to help you maximise the return on your training investment we have developed a range of support services to help your people deliver real results that last.

Objectives

The objective is to drive new business opportunities into the Tack sales team. The engagement should introduce Tack and lead into the logic for a brief call to discuss how Tack might support the prospect in solving one or two of the likely pain points.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Information Technology and Services 2016 1880 27.0% 214 10.6% 56 2.8% £72
Financial Services 1399 1151 24.0% 162 11.6% 24 1.7% £116.58
Computer Software 1381 1498 30.6% 131 9.5% 15 1.1% £184.13
Construction 750 792 31.0% 149 19.9% 39 5.2% £38.46
Marketing and Advertising 664 681 29.4% 90 13.6% 25 3.8% £53.12
Hospitality 567 518 29.1% 138 24.3% 39 6.9% £29.08
Law Practice 549 533 28.4% 72 13.1% 19 3.5% £57.79
Electrical/Electronic Manufacturing 521 503 27.5% 74 14.2% 18 3.5% £57.89
Mechanical or Industrial Engineering 510 472 28.2% 93 18.2% 27 5.3% £37.78
Telecommunications 468 401 24.2% 55 11.8% 16 3.4% £58.50

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
51-200 employees 4618 5260 33.4% 788 17.1% 185 4.0% £49.92
201-500 employees 3276 3422 30.2% 494 15.1% 129 3.9% £50.79
501-1000 employees 2363 2194 27.8% 384 16.3% 86 3.6% £54.95
1001-5000 employees 4663 3903 24.4% 652 14.0% 154 3.3% £60.56
5001-10,000 employees 1634 1270 22.1% 191 11.7% 56 3.4% £58.36
10,001+ employees 3680 2322 18.6% 381 10.4% 94 2.6% £78.30

 

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