The secret strategies for supercharging your B2B sales emails: all backed by hard-hitting data.
Asset performance solutions
Middle East, Far East, Europe and US
All company sizes
Business leaders and Senior Procurement & Engineering roles
Stork is a consulting firm specialising in sustainable asset performance improvement. It is a global provider of integrated operations, maintenance, modification and asset integrity solutions.
The purpose of this campaign is to drive sales opportunities into the Stork sales team. Specifically it will identify and engage with senior stakeholders – introduce the Stork proposition and invite the prospect onto a qualifying call before progressing the conversation.
With one sales person covering the UK’s south east, balancing prospecting and sales to hit targets was a challenge. The partnership with Sopro delivered over four hundred leads at a cost per lead under £25.
|Sector||Prospects||Opened||Opened %||Responses||Response %||Leads||Lead Rate %||Cost Per Lead|
|Oil & Energy||3943||3641||28.7%||775||19.7%||340||8.6%||£23.19|
|Mining & Metals||728||673||28.4%||156||21.4%||65||8.9%||£22.4|
|Renewables & Environment||117||134||37.6%||26||22.2%||9||7.7%||£26|
|Company Size||Prospects||Opened||Opened %||Responses||Response %||Leads||Lead Rate %||Cost Per Lead|
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