Business leaders and Senior Procurement & Engineering roles
How Stork evolved from not having enough time to develop opportunities to having hundreds of leads
With one sales person covering the UK's south east, balancing prospecting and sales to hit targets was a challenge. The partnership with sopro delivered over four hundred leads at a cost per lead under £25.
Headline Results
£23cost per lead
9%lead rate
20%response rate
£23cost per lead9%lead rate20%response rate
Company description
Stork, a Fluor company, is a global provider of integrated operations, maintenance, modification and asset integrity solutions.
Objectives
The purpose of this campaign is to drive sales opportunities into the Stork sales team. Specifically it will identify and engage with senior stakeholders – introduce the Stork proposition and invite the prospect onto a qualifying call before progressing the conversation.
Campaign performance breakdown
Sector
Prospects
Opened
Opened %
Responses
Response %
Leads
Lead Rate %
Cost Per Lead
Oil & Energy
3943
3641
28.7%
775
19.7%
340
8.6%
23.19
Mining & Metals
728
673
28.4%
156
21.4%
65
8.9%
22.4
Renewables & Environment
117
134
37.6%
26
22.2%
9
7.7%
26
Company Size
Prospects
Opened
Opened %
Responses
Response %
Leads
Lead Rate %
Cost Per Lead
1-10
396
555
40.5%
104
26.3%
23
5.8%
34.43
11-50
654
800
35.4%
153
23.4%
55
8.4%
23.78
51-200
1277
1184
28.0%
259
20.3%
104
8.1%
24.56
201-500
851
672
25.5%
157
18.4%
76
8.9%
22.39
501-1000
284
196
29.1%
41
14.4%
19
6.7%
29.89
1001-5000
795
618
25.5%
154
19.4%
89
11.2%
17.87
5001-10,000
260
205
23.5%
42
16.2%
22
8.5%
23.64
10,001+
269
218
23.3%
47
17.5%
26
9.7%
20.69
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