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How Secondsight used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Financial Services

Deal cycle:

/

Target profile

Location:

UK - London

Company size:

50 – 5000

Role/Function:

HR leaders

How Second Sight connected with key decision-makers using sopro

Headline Results

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£45 cost per lead
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4% lead rate
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10% response rate
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£45 cost per lead 4% lead rate 10% response rate

Company description

Secondsight is a multi-award winning employee benefits adviser and can advise and guide you on most aspects of employee benefits. Secondsight is a specialist employee benefits team within Foster Denovo.

Secondsight is a multi-award winning employee benefits adviser and can advise and guide you on most aspects of employee benefits. Where Secondsight really adds value is by:

  • Providing your employees with holistic retirement planning experiences
  • Delivering and implementing financial awareness strategies
  • Offering a core pension support and administration service
  • Auditing your pension and benefits post auto-enrollment to ensure compliance and value for money
  • Providing a proactive group risk and healthcare service.

Objectives

  • To promote the Second Sight range of employee benefits services.
  • To develop interest in Second Sight brand and services.
  • To secure sales meetings (and calls) through direct prospect engagement.
  • To drive market exposure through engagement and dialogue with qualified stakeholders.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
51 – 200 1057 25% 131 12% 69 6.53% £31
201 – 500 793 20% 70 9% 32 4.04% £50
501 – 1000 484 19% 48 10% 23 4.75% £42
1001 – 5000 760 24% 53 7% 14 1.84% £109

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