icn
icn

How Secondsight used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Financial Services

Deal cycle:

/

Target profile

Location:

UK

Company size:

50 – 5000

Role/Function:

HR leaders

How Second Sight connected with key decision-makers using Sopro

Headline results

logo-coral
£45 cost per lead
logo-coral
4% lead rate
logo-coral
10% response rate
logo-coral
£45 cost per lead 4% lead rate 10% response rate

Company description

Secondsight is a multi-award winning employee benefits adviser. They advise and guide clients on most aspects of employee benefits.

Secondsight:

  • Provides employees with holistic retirement planning experiences
  • Delivers and implements financial awareness strategies
  • Offers core pension support and administration service
  • Audits pension and benefits to ensure compliance and value for money
  • Provides a proactive group risk and healthcare service

Objectives

  • To promote the Second Sight range of employee benefits services.
  • To develop interest in Second Sight brand and services.
  • To secure sales meetings (and calls) through direct prospect engagement.
  • To drive market exposure through engagement and dialogue with qualified stakeholders.

Campaign performance breakdown

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
51 – 200 1057 25% 131 12% 69 6.53% £31
201 – 500 793 20% 70 9% 32 4.04% £50
501 – 1000 484 19% 48 10% 23 4.75% £42
1001 – 5000 760 24% 53 7% 14 1.84% £109

Explore other success stories

c2

ABINTEGRO

ABINTEGRO provides businesses with engaging online technology & e-learning content for career management & transition. Hundreds of academic institutions, careers…

c2

Equality Check

Equality Check helps companies succeed with workplace equality, diversity, and inclusion. They enable clients to easily track, measure, and report…

c2

ACM Talent

“ACM Talent is a uniquely positioned management company representing the most accomplished and cutting edge industry talent, providing the highest…