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How Secondsight used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Financial Services

Deal cycle:

/

Target profile

Location:

UK

Company size:

50 – 5000

Role/Function:

HR leaders

How Second Sight connected with key decision-makers using Sopro

Headline results

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$72 cost per lead
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4% lead rate
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10% response rate
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£45 cost per lead 4% lead rate 10% response rate

Company description

Secondsight is a multi-award winning employee benefits adviser. They advise and guide clients on most aspects of employee benefits.

Secondsight:

  • Provides employees with holistic retirement planning experiences
  • Delivers and implements financial awareness strategies
  • Offers core pension support and administration service
  • Audits pension and benefits to ensure compliance and value for money
  • Provides a proactive group risk and healthcare service

Objectives

  • To promote the Second Sight range of employee benefits services.
  • To develop interest in Second Sight brand and services.
  • To secure sales meetings (and calls) through direct prospect engagement.
  • To drive market exposure through engagement and dialogue with qualified stakeholders.

Campaign performance breakdown

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
51 – 200 1057 25% 131 12% 69 6.53% £31
201 – 500 793 20% 70 9% 32 4.04% £50
501 – 1000 484 19% 48 10% 23 4.75% £42
1001 – 5000 760 24% 53 7% 14 1.84% £109

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