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How Sales Agents UK used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Outsourced Sales Agents

Deal cycle:

1-3 months

Target profile

Location:

Europe

Company size:

11 - 5,000 FTE

Role/Function:

Senior Sales and Commercial Roles & Leadership Roles - MD/CEO etc

How Sales Agents UK used sopro's targeted personalisation to deliver new leads

Headline Results

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£30 cost per lead
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7% lead rate
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23% response rate
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£30 cost per lead 7% lead rate 23% response rate

Company description

“We believe independent agents and external sales channels are the future of the sales industry. More than ever before, top sales professionals are creating and growing their own personal brand. They use social media and online resources to promote their business and grow their own list of clients and contacts who follow both the agents and the companies they represent. Sales agents are a natural next step in the growing trend of people who are experts in a marketplace or industry working on a self employed basis to offer their skills and experience to businesses.”

Objectives

The purpose of this campaign is to identify and engage with senior stakeholder within SMEs, introduce the SA brand and proposition and invite the prospect to discuss in more detail on a call.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Electrical/Electronic Manufacturing 1214 1665 41.5% 314 25.9% 87 7.2% 27.91
Computer Software 729 1084 45.4% 117 16.0% 26 3.6% 56.08
Building Materials 607 738 40.0% 126 20.8% 39 6.4% 31.13
Food & Beverages 546 866 49.5% 155 28.4% 45 8.2% 24.27
Food Production 523 726 43.2% 148 28.3% 45 8.6% 23.24
Wholesale 498 748 45.3% 112 22.5% 27 5.4% 36.89
Sporting Goods 497 690 46.9% 147 29.6% 34 6.8% 29.24
Construction 455 670 44.8% 100 22.0% 23 5.1% 39.57
Consumer Goods 446 655 47.1% 110 24.7% 31 7.0% 28.77

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
1-10 2674 4470 53.6% 634 23.7% 222 8.3% 24.09
11-50 6803 10175 46.9% 1535 22.6% 485 7.1% 28.05
51-200 8447 11509 42.6% 1842 21.8% 480 5.7% 35.2
201-500 1379 1814 42.1% 364 26.4% 91 6.6% 30.31
501-1000 883 1171 41.6% 244 27.6% 57 6.5% 30.98
1001-5000 277 406 43.0% 75 27.1% 26 9.4% 21.31

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