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How Reprocell used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

USA

Product/Service:

Development of stem cell technologies

Deal cycle:

3 - 6 months

Target profile

Location:

USA & Europe

Company size:

Any, but initial focus on larger

Role/Function:

Owners & C-suite, or senior figures in R&D, projects and a range of specific scientific areas

How Reprocell went from limited opportunities to a flow of highly targeted leads on a global scale

With a global offering and a hard to reach targets, using one person for prospecting was not delivering the required results or visibility. A year long partnership with sopro delivered lead rates of 3-6% and a cost per lead of £50-65

Headline Results

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£63 cost per lead
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3% lead rate
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12% response rate
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£63 cost per lead 3% lead rate 12% response rate

Company description

  • Offer Research Contracts to Pharma companies who would like to test IBD drugs in Reprocell labs. Contract Research Service Offering under the BIOPTA brand
  • REPROCELL’s stem cell services team is a specialized research group with training in stem cell biology received in leading stem cell labs from around the world
  • They will provide exactly the cells needed for investigations, freeing up time and resources to focus on the research

Objectives

  • Focus is to start dialogue with ideally large Pharma companies in the US and EU, initially inviting them for a call around the two core offerings: IBD and Stem Cell IPC

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Biotechnology 3879 2675 21% 449 12% 155 4% £50.05
Pharmaceuticals 2386 1456 20% 245 10% 49 2% £97.39
Research 215 58 21% 5 2% 1 0% £430.00
Hospital & Health Care 11 8 28% 1 9% 0 0% £0.00

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Myself Only 66 50 22% 10 15% 1 2% £132.00
1-10 1250 1085 25% 215 17% 62 5% £40.32
11-50 1223 906 23% 161 13% 63 5% £38.83
51-200 1202 749 20% 124 10% 39 3% £61.64
201-500 573 279 17% 47 8% 5 1% £229.20
501-1000  410 217 18% 34 8% 8 2% £102.50
1001-5000  568 318 20% 39 7% 5 1% £227.20
5001-10,000 294 188 23% 27 9% 9 3% £65.33
10,001+ 899 397 16% 43 5% 13 1% £138.31

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