How Reprocell used SoPro campaigns to drive sales without building out internal business development teams
Website
https://reprocell.com/Company profile
Location:
USA
Product/Service:
Development of stem cell technologies
Deal cycle:
3 - 6 months
Target profile
Location:
USA & Europe
Company size:
Any, but initial focus on larger
Role/Function:
Owners & C-suite, or senior figures in R&D, projects and a range of specific scientific areas
How Reprocell went from limited opportunities to a flow of highly targeted leads on a global scale
With a global offering and a hard to reach targets, using one person for prospecting was not delivering the required results or visibility. A year long partnership with sopro delivered lead rates of 3-6% and a cost per lead of £50-65
Headline results
$101
cost per lead
3%
lead rate
12%
response rate
£63
cost per lead
3%
lead rate
12%
response rate
Company description
- Offer Research Contracts to Pharma companies who would like to test IBD drugs in Reprocell labs. Contract Research Service Offering under the BIOPTA brand
- REPROCELL’s stem cell services team is a specialized research group with training in stem cell biology received in leading stem cell labs from around the world
- They will provide exactly the cells needed for investigations, freeing up time and resources to focus on the research
Objectives
- Focus is to start dialogue with ideally large Pharma companies in the US and EU, initially inviting them for a call around the two core offerings: IBD and Stem Cell IPC
Campaign performance breakdown
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1688 Meridian Ave Ste 700, Miami Beach, FL 33139, Sopro LLC
