Owners & C-suite, or senior figures in R&D, projects and a range of specific scientific areas
How Reprocell went from limited opportunities to a flow of highly targeted leads on a global scale
With a global offering and a hard to reach targets, using one person for prospecting was not delivering the required results or visibility. A year long partnership with sopro delivered lead rates of 3-6% and a cost per lead of £50-65
Headline results
£63cost per lead
3%lead rate
12%response rate
£63cost per lead3%lead rate12%response rate
Company description
Offer Research Contracts to Pharma companies who would like to test IBD drugs in Reprocell labs. Contract Research Service Offering under the BIOPTA brand
REPROCELL’s stem cell services team is a specialized research group with training in stem cell biology received in leading stem cell labs from around the world
They will provide exactly the cells needed for investigations, freeing up time and resources to focus on the research
Objectives
Focus is to start dialogue with ideally large Pharma companies in the US and EU, initially inviting them for a call around the two core offerings: IBD and Stem Cell IPC
Campaign performance breakdown
Sector
Prospects
Opened
Opened %
Responses
Response %
Leads
Lead Rate %
Cost Per Lead
Biotechnology
3879
2675
21%
449
12%
155
4%
£50.05
Pharmaceuticals
2386
1456
20%
245
10%
49
2%
£97.39
Research
215
58
21%
5
2%
1
0%
£430.00
Hospital & Health Care
11
8
28%
1
9%
0
0%
£0.00
Company Size
Prospects
Opened
Opened %
Responses
Response %
Leads
Lead Rate %
Cost Per Lead
Myself Only
66
50
22%
10
15%
1
2%
£132.00
1-10
1250
1085
25%
215
17%
62
5%
£40.32
11-50
1223
906
23%
161
13%
63
5%
£38.83
51-200
1202
749
20%
124
10%
39
3%
£61.64
201-500
573
279
17%
47
8%
5
1%
£229.20
501-1000
410
217
18%
34
8%
8
2%
£102.50
1001-5000
568
318
20%
39
7%
5
1%
£227.20
5001-10,000
294
188
23%
27
9%
9
3%
£65.33
10,001+
899
397
16%
43
5%
13
1%
£138.31
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