Sell more .
Book your demo
Book your demo
icn
icn
Home Results Success stories Reprocell

How Reprocell used SoPro campaigns to drive sales without building out internal business development teams

Website

https://reprocell.com/

Company profile

Location:

USA

Product/Service:

Development of stem cell technologies

Deal cycle:

3 - 6 months

Target profile

Location:

USA & Europe

Company size:

Any, but initial focus on larger

Role/Function:

Owners & C-suite, or senior figures in R&D, projects and a range of specific scientific areas

How Reprocell went from limited opportunities to a flow of highly targeted leads on a global scale

With a global offering and a hard to reach targets, using one person for prospecting was not delivering the required results or visibility. A year long partnership with sopro delivered lead rates of 3-6% and a cost per lead of £50-65

Headline results

logo-coral
$101 cost per lead
logo-coral
3% lead rate
logo-coral
12% response rate
logo-coral
£63 cost per lead 3% lead rate 12% response rate

Company description

  • Offer Research Contracts to Pharma companies who would like to test IBD drugs in Reprocell labs. Contract Research Service Offering under the BIOPTA brand
  • REPROCELL’s stem cell services team is a specialized research group with training in stem cell biology received in leading stem cell labs from around the world
  • They will provide exactly the cells needed for investigations, freeing up time and resources to focus on the research

Objectives

  • Focus is to start dialogue with ideally large Pharma companies in the US and EU, initially inviting them for a call around the two core offerings: IBD and Stem Cell IPC

Campaign performance breakdown

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Biotechnology 3879 2675 21% 449 12% 155 4% £50.05
Pharmaceuticals 2386 1456 20% 245 10% 49 2% £97.39
Research 215 58 21% 5 2% 1 0% £430.00
Hospital & Health Care 11 8 28% 1 9% 0 0% £0.00

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Myself Only 66 50 22% 10 15% 1 2% £132.00
1-10 1250 1085 25% 215 17% 62 5% £40.32
11-50 1223 906 23% 161 13% 63 5% £38.83
51-200 1202 749 20% 124 10% 39 3% £61.64
201-500 573 279 17% 47 8% 5 1% £229.20
501-1000  410 217 18% 34 8% 8 2% £102.50
1001-5000  568 318 20% 39 7% 5 1% £227.20
5001-10,000 294 188 23% 27 9% 9 3% £65.33
10,001+ 899 397 16% 43 5% 13 1% £138.31

Explore other success stories

c2

Carelink Piksel

Carelink has been providing secure network and hosting services to the UK pharmacy and healthcare market for 20 years and…

c2

Prime Fulfilment

Prime Fulfilment is an experienced fulfilment, mailing and distribution house specializing in pick and pack services with a particular expertise…

c2

Green Cross Training

Green Cross Training are the largest independent provider of health & safety, first aid training and e-learning. GTC have 50…