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How Qube Learning used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Grade 2, Ofsted training provider

Deal cycle:

1 month for smaller companies, 3-6 months for larger companies

Target profile

Location:

UK

Company size:

All

Role/Function:

Targeting HR, L&D, Apprentice and training roles

How Qube Learning used Sopro's prospecting to deliver reliable leads to their sales team

Headline Results

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£47 cost per lead
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4% lead rate
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17% response rate
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£47 cost per lead 4% lead rate 17% response rate

Company description

  • Most companies have an apprenticeship levy that they are unsure how to spend which Qube will advise on.

Objectives

  • Campaign objective is to generate a call and offer their learning and development courses.

Campaign performance breakdown

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Information Technology and Services 430 20% 55 13% 16 4% £53.75
Law Practice 265 37% 60 23% 16 6% £33.13
Construction 228 28% 40 18% 9 4% £50.67
Automotive 205 20% 35 17% 7 3% £58.57
Computer Software 190 25% 28 15% 7 4% £54.29
Oil & Energy 151 17% 14 9% 3 2% £100.67
Marketing and Advertising 148 30% 35 24% 8 5% £37
Transportation/Trucking/Railroad 146 20% 16 11% 6 4% £48.67
Insurance 140 21% 23 16% 6 4% £46.67
Utilities 137 27% 11 8% 4 3% £68.5

 

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1 – 10 26 53.09% 10 38.46% 3 11.54% £17.33
11 – 50 234 38.9% 68 29.06% 11 4.70% £42.55
51 – 200 576 27.12% 158 27.43% 29 5.03% £39.72
201 – 500 724 24.01% 147 20.30% 37 5.11% £39.14
501-1000 601 25.95% 109 18.14% 31 5.16% £38.77
1001-5000 991 26.65% 152 15.34% 44 4.44% £45.05
5001-10000 356 27.14% 51 14.33% 18 5.06% £39.56
10001+ 1358 20.80% 138 10.16% 41 3.02% £66.24

 

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