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How Qube Learning used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Grade 2, Ofsted training provider

Deal cycle:

1 month for smaller companies, 3-6 months for larger companies

Target profile

Location:

UK

Company size:

All

Role/Function:

Targeting HR, L&D, Apprentice and training roles

How Qube Learning used Sopro's prospecting to deliver reliable leads to their sales team

Headline Results

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£47 cost per lead
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4% lead rate
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17% response rate
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£47 cost per lead 4% lead rate 17% response rate

Company description

  • Most companies have an apprenticeship levy that they are unsure how to spend which Qube will advise on.

Objectives

  • Campaign objective is to generate a call and offer their learning and development courses.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Information Technology and Services 430 20% 55 13% 16 4% £53.75
Law Practice 265 37% 60 23% 16 6% £33.13
Construction 228 28% 40 18% 9 4% £50.67
Automotive 205 20% 35 17% 7 3% £58.57
Computer Software 190 25% 28 15% 7 4% £54.29
Oil & Energy 151 17% 14 9% 3 2% £100.67
Marketing and Advertising 148 30% 35 24% 8 5% £37
Transportation/Trucking/Railroad 146 20% 16 11% 6 4% £48.67
Insurance 140 21% 23 16% 6 4% £46.67
Utilities 137 27% 11 8% 4 3% £68.5

 

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1 – 10 26 53.09% 10 38.46% 3 11.54% £17.33
11 – 50 234 38.9% 68 29.06% 11 4.70% £42.55
51 – 200 576 27.12% 158 27.43% 29 5.03% £39.72
201 – 500 724 24.01% 147 20.30% 37 5.11% £39.14
501-1000 601 25.95% 109 18.14% 31 5.16% £38.77
1001-5000 991 26.65% 152 15.34% 44 4.44% £45.05
5001-10000 356 27.14% 51 14.33% 18 5.06% £39.56
10001+ 1358 20.80% 138 10.16% 41 3.02% £66.24

 

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