1 month for smaller companies, 3-6 months for larger companies
Target profile
Location:
UK
Company size:
All
Role/Function:
Targeting HR, L&D, Apprentice and training roles
How Qube Learning used Sopro's prospecting to deliver reliable leads to their sales team
Headline results
£47cost per lead
4%lead rate
17%response rate
£47cost per lead4%lead rate17%response rate
Company description
Most companies have an apprenticeship levy that they are unsure how to spend which Qube will advise on.
Objectives
Campaign objective is to generate a call and offer their learning and development courses.
Campaign performance breakdown
Sector
Prospects
Open Rate %
Response
Response %
Leads
Leads %
Cost per lead
Information Technology and Services
430
20%
55
13%
16
4%
£53.75
Law Practice
265
37%
60
23%
16
6%
£33.13
Construction
228
28%
40
18%
9
4%
£50.67
Automotive
205
20%
35
17%
7
3%
£58.57
Computer Software
190
25%
28
15%
7
4%
£54.29
Oil & Energy
151
17%
14
9%
3
2%
£100.67
Marketing and Advertising
148
30%
35
24%
8
5%
£37
Transportation/Trucking/Railroad
146
20%
16
11%
6
4%
£48.67
Insurance
140
21%
23
16%
6
4%
£46.67
Utilities
137
27%
11
8%
4
3%
£68.5
Company Size
Prospects
Open Rate %
Response
Response %
Leads
Leads %
Cost per lead
1 – 10
26
53.09%
10
38.46%
3
11.54%
£17.33
11 – 50
234
38.9%
68
29.06%
11
4.70%
£42.55
51 – 200
576
27.12%
158
27.43%
29
5.03%
£39.72
201 – 500
724
24.01%
147
20.30%
37
5.11%
£39.14
501-1000
601
25.95%
109
18.14%
31
5.16%
£38.77
1001-5000
991
26.65%
152
15.34%
44
4.44%
£45.05
5001-10000
356
27.14%
51
14.33%
18
5.06%
£39.56
10001+
1358
20.80%
138
10.16%
41
3.02%
£66.24
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