How Origami mail used SoPro campaigns to drive sales
without building out
business development teams
Design of HTML email templates and campaigns
1 - 500
Director, Owner, Founder
How Origami Mail connected with key decision-makers using SoPro
£72cost per lead
£72cost per lead3%lead rate7%response rate
Origami mail specialise in the UX, design and development of fully mobile-responsive HTML email templates and campaigns for use in all email platforms.
As a group of designers, Origami mail has been drawn to the idea of exploring this single medium, and becoming the best at producing progressive email campaigns. Origami mail wants to be excited by the product they produce, and use that passion to help clients’ business!
To identify key stakeholders within smaller Marketing businesses across London and Brighton.
To introduce the Origami Mail brand and develop interest in the freelance email template writing proposition.
Lead with cost saving and general performance improvement of high quality HTML email templates.
Sexy mobile responsive templates improve audience experience and engagement.
Campaign performance breakdown
Here's how the campaign performed across each of the industry verticals and company size
brackets in scope.
Open Rate %
Cost per lead
1 – 10
11 – 50
51 – 200
200 – 500
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