How Origami mail used SoPro campaigns to drive sales without building out internal business development teams


Company profile




Design of HTML email templates and campaigns

Deal cycle:


Target profile



Company size:

1 - 500


Director, Owner, Founder

How Origami Mail connected with key decision-makers using SoPro

Headline Results

£72 cost per lead
3% lead rate
7% response rate
£72 cost per lead 3% lead rate 7% response rate

Company description

Origami mail specialise in the UX, design and development of fully mobile-responsive HTML email templates and campaigns for use in all email platforms.

As a group of designers, Origami mail has been drawn to the idea of exploring this single medium, and becoming the best at producing progressive email campaigns. Origami mail wants to be excited by the product they produce, and use that passion to help clients’ business!


  • To identify key stakeholders within smaller Marketing businesses across London and Brighton.
  • To introduce the Origami Mail brand and develop interest in the freelance email template writing proposition.
  • Lead with cost saving and general performance improvement of high quality HTML email templates.
  • Sexy mobile responsive templates improve audience experience and engagement.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Total: 2403 21.80% 165 7% 67 2.79% £72
1 – 10 1082 25.7% 108 10% 40 3.70% £54
11 – 50 830 20.4% 42 5% 18 2.17% £92
51 – 200 474 15.8% 14 3% 8 1.69% £117
200 – 500 17 5.9% 1 6% 1 5.88% £34

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