How Origami mail used SoPro campaigns to drive sales
without building out
internal
business development teams
Website
Company profile
Location:
UK
Product/Service:
Design of HTML email templates and campaigns
Deal cycle:
/
Target profile
Location:
UK
Company size:
1 - 500
Role/Function:
Director, Owner, Founder
How Origami Mail connected with key decision-makers using Sopro
Headline results
$115cost per lead
3%lead rate
7%response rate
£72cost per lead3%lead rate7%response rate
Company description
Origami mail specialise in the UX, design and development of fully mobile-responsive HTML email templates and campaigns for use in all email platforms.
As a group of designers, Origami mail has been drawn to the idea of exploring this single medium, and becoming the best at producing progressive email campaigns. Origami mail wants to be excited by the product they produce, and use that passion to help clients’ business!
Objectives
To identify key stakeholders within smaller Marketing businesses across London and Brighton.
To introduce the Origami Mail brand and develop interest in the freelance email template writing proposition.
Lead with cost saving and general performance improvement of high quality HTML email templates.
Sexy mobile responsive templates improve audience experience and engagement.
Campaign performance breakdown
Company Size
Prospects
Open Rate %
Response
Response %
Leads
Leads %
Cost per lead
Total:
2403
21.80%
165
7%
67
2.79%
£72
1 – 10
1082
25.7%
108
10%
40
3.70%
£54
11 – 50
830
20.4%
42
5%
18
2.17%
£92
51 – 200
474
15.8%
14
3%
8
1.69%
£117
200 – 500
17
5.9%
1
6%
1
5.88%
£34
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