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How Nine Feet Tall used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Management Consulting

Deal cycle:

/

Target profile

Location:

UK

Company size:

50 - 1000

Role/Function:

Senior HR, Change, Transformation, Finance, Operations

How Nine Feet Tall partnered with sopro to bring in expert sales support without building an internal team

As a project management consultancy, each member was tasked with developing their own new business. Being experts in project management rather than sales, they partner with sopro to run consistent outreach. This allows them to focus on delivery, and to focus on new clients only once interest has already been shown. It has also meant they have avoided needing to build their own internal sales function.

Headline Results

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£52 cost per lead
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4% lead rate
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10% response rate
logo-coral
£52 cost per lead 4% lead rate 10% response rate

Company description

Nine Feet Tall are a team of project delivery experts with experience spanning across many sectors and disciplines, working in partnership with the clients and helping them plan, deliver and embed change.

Nine Feet Tall injects tangible success into the business by offering passionate, personable and enthusiastic individuals to deliver the change on the ground. Their expertise and close network allows the team to share best practice efficiently to consistently deliver beyond expectations. While remaining accountable for the actions and working  carefully to assess the approach, Nine feet tall ensure to be on track to deliver the change the client desires.

Nine Feet Tall aims to help organisations be successful in delivering positive change for themselves far into the future. The consultants are honest and collaborative in order to set both short and long term project delivery goals; ensuring the desired processes is firmly embedded and understood before final handover.

Objectives

Targeting large companies, revenue £25m+ (1000 FTE+), to assist with change / project management, especially with rescue projects. Collateral for legal and housing industry to be provided, however potential to consider other industries.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Retail 1189 437 15.6% 62 5.2% 18 1.5% £ 132.11
Insurance 1158 1135 28.7% 96 8.3% 24 2.1% £ 96.5
Law Practice 341 260 27.8% 47 13.8% 23 6.7% £ 29.65
Financial Services 317 234 25.1% 40 12.6% 12 3.8% £ 52.83
Information Technology and Services 284 197 21.0% 25 8.8% 9 3.2% £ 63.11
Logistics and Supply Chain 260 71 11.0% 22 8.5% 13 5.0% £ 40
Pharmaceuticals 240 77 12.7% 18 7.5% 7 2.9% £ 68.57
Automotive 169 101 17.5% 17 10.1% 5 3.0% £ 67.6
Hospital & Health Care 158 82 17.9% 24 15.2% 4 2.5% £ 79
Legal Services 135 59 15.7% 18 13.3% 10 7.4% £ 27

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
1-10 employees 29 12 16.9% 4 13.8% 2 6.9% £ 29
11-50 116 59 21.1% 10 8.6% 6 5.2% £ 38.67
51-200 462 481 30.2% 45 9.7% 9 2.0% £ 102.67
201-500 523 470 30.3% 52 9.9% 22 4.2% £ 47.55
501-1000  1578 973 21.4% 203 12.9% 85 5.4% £ 37.13
1001-5000  2580 1602 21.0% 289 11.2% 104 4.0% £ 49.62
5001-10,000 761 528 22.4% 71 9.3% 25 3.3% £ 60.88
10,001+ 1606 825 17.3% 126 7.8% 39 2.4% £ 82.36

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