How Nuejuice moved beyond word-of-mouth using Sopro to gain a consistent flow of leads
As a very small agency, Nuejuice had acquired all new clients by their reputation alone, but their network was beginning to dry up. They turned to Sopro to help with outreach, as they had no experience in the field. We were able to very quickly start activity that produced a good flow of conversations through to Nick, meaning he could speak to people that are already interested. Sopro works so well, in fact, that at times there are too many leads, meaning the campaign is paused occasionally to allow the sale team to catch up.
£32cost per lead
£32cost per lead6%lead rate19%response rate
Neujuice are an established integrated design agency who are passionate about applying innovative thinking to every project combining insight, creativity and technology across brand and digital challenges.
Their aim is business expansion and reaching out to new clients.
Identify and engage with people at senior roles
Introduce the Neujuice product and proposition
Further discussion with potential clients regarding the process of booking a meeting
Campaign performance breakdown
Open Rate %
Cost per lead
11 – 50
51 – 200
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