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How Neujuice used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Creative, digital and branding agency

Deal cycle:

/

Target profile

Location:

UK

Company size:

11 - 500

Role/Function:

Director/Operations, Manager/Logistics,Manager/Warehouse, Manager/Warehouse, Operations Manager

How Neujuice moved beyond word-of-mouth using Sopro to gain a consistent flow of leads

Headline results

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$51 cost per lead
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6% lead rate
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19% response rate
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£32 cost per lead 6% lead rate 19% response rate

Company description

Neujuice are an established integrated design agency who are passionate about applying innovative thinking to every project. They combine insight, creativity and technology across brand and digital challenges.

Their aim is business expansion and reaching out to new clients.

Objectives

As a very small agency, Nuejuice had acquired all new clients by their reputation alone, but their network was beginning to dry up.

They needed help with business development, so turned to Sopro. We built a campaign that was able to:

  • Identify and engage with people in senior roles at target companies
  • Introduce the Neujuice product and proposition
  • Secure calls and meetings with potential new clients

Our solution

Neujuice turned to Sopro to help with outreach, as they had no experience in the field. We were able to very quickly start activity that produced a good flow of conversations, meaning they would speak to people that were already interested.

Sopro works so well, in fact, that at times there are too many leads, meaning the campaign is paused occasionally to allow the sale team to catch up.

Campaign performance breakdown

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1-10 278 72.66% 75 37% 32 11.51% £17
11 – 50 1694 57.85% 316 32% 89 5.25% £38
51 – 200 257 54.47% 47 34% 16 6.23% £32

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