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How NEUJUICE used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

/

Deal cycle:

/

Target profile

Location:

UK

Company size:

11 - 500

Role/Function:

Director/Operations, Manager/Logistics,Manager/Warehouse, Manager/Warehouse, Operations Manager

How Nuejuice moved beyond word-of-mouth using Sopro to gain a consistent flow of leads

As a very small agency, Nuejuice had acquired all new clients by their reputation alone, but their network was beginning to dry up. They turned to Sopro to help with outreach, as they had no experience in the field. We were able to very quickly start activity that produced a good flow of conversations through to Nick, meaning he could speak to people that are already interested. Sopro works so well, in fact, that at times there are too many leads, meaning the campaign is paused occasionally to allow the sale team to catch up.

Headline Results

logo-coral
£32 cost per lead
logo-coral
6% lead rate
logo-coral
19% response rate
logo-coral
£32 cost per lead 6% lead rate 19% response rate

Company description

Neujuice are an established integrated design agency who are passionate about applying innovative thinking to every project combining insight, creativity and technology across brand and digital challenges.

Their aim is business expansion and reaching out to new clients.

Objectives

  • Identify and engage with people at senior roles
  • Introduce the Neujuice product and proposition
  • Further discussion with potential clients regarding the process of booking a meeting

Campaign performance breakdown

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1-10 278 72.66% 75 37% 32 11.51% £17
11 – 50 1694 57.85% 316 32% 89 5.25% £38
51 – 200 257 54.47% 47 34% 16 6.23% £32

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