How Neujuice moved beyond word-of-mouth using Sopro to gain a consistent flow of leads
£32cost per lead
£32cost per lead6%lead rate19%response rate
Neujuice are an established integrated design agency who are passionate about applying innovative thinking to every project. They combine insight, creativity and technology across brand and digital challenges.
Their aim is business expansion and reaching out to new clients.
As a very small agency, Nuejuice had acquired all new clients by their reputation alone, but their network was beginning to dry up.
They needed help with business development, so turned to Sopro. We built a campaign that was able to:
Identify and engage with people in senior roles at target companies
Introduce the Neujuice product and proposition
Secure calls and meetings with potential new clients
Neujuice turned to Sopro to help with outreach, as they had no experience in the field. We were able to very quickly start activity that produced a good flow of conversations, meaning they would speak to people that were already interested.
Sopro works so well, in fact, that at times there are too many leads, meaning the campaign is paused occasionally to allow the sale team to catch up.
Campaign performance breakdown
Open Rate %
Cost per lead
11 – 50
51 – 200
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