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How Nationwide Window Cleaning used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Nationwide Window Cleaning is an industry leader with a team of directly employed window cleaning professionals, dedicated to applying their expertise to meet and surpass your expectations.

Deal cycle:

1 - 6 months

Target profile

Location:

UK

Company size:

201 - 10,000 FTE

Role/Function:

Senior Property, Facilities, Services role

How Nationwide Window Cleaning used sopro to deliver a reliable leadflow

Headline Results

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£36 cost per lead
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6% lead rate
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23% response rate
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£36 cost per lead 6% lead rate 23% response rate

Company description

NWC distinguish themselves as industry leaders with a heavy focus on the health and safety aspects of what they do. They are fully insured and compliant and conduct risk assessments ahead of any work.

Objectives

The purpose of this campaign is to identify key decision makers either in F&M companies to partner with or direct business, introduce the NWC brand and proposition and invite to a call to discuss prior to a meeting.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Real Estate 463 384 33% 101 22% 27 6% £34.30
Utilities 405 337 31% 91 22% 25 6% £32.40
Retail 359 282 32% 79 22% 20 6% £35.90
Hospital & Health Care 349 220 26% 86 25% 21 6% £33.24
Oil & Energy 340 239 26% 69 20% 13 4% £52.31
Facilities Services 304 195 24% 66 22% 21 7% £28.95
Staffing and Recruiting 219 177 32% 41 19% 6 3% £73.00
Higher Education 153 98 26% 51 33% 13 9% £23.54
Construction 135 101 36% 38 28% 11 8% £24.55
Financial Services 119 84 46% 23 19% 5 4% £47.60

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
201-500 294 223 32.5% 62 21.1% 18 6.1% £32.67
501-1000 744 588 32.0% 167 22.4% 43 5.8% £34.60
1001-5000 1302 864 27.3% 323 24.8% 79 6.1% £32.96
5001-10,000 371 335 37.1% 96 25.9% 28 7.6% £26.50
10,001+ 857 498 24.6% 162 18.9% 33 3.9% £51.94

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