Location:
UK
Product/Service:
Nationwide Window Cleaning is an industry leader with a team of directly employed window cleaning professionals, dedicated to applying their expertise to meet and surpass your expectations.
Deal cycle:
1 - 6 months
Location:
UK
Company size:
201 - 10,000 FTE
Role/Function:
Senior Property, Facilities, Services role
NWC distinguish themselves as industry leaders with a heavy focus on the health and safety aspects of what they do. They are fully insured and compliant and conduct risk assessments ahead of any work.
The purpose of this campaign is to identify key decision makers either in F&M companies to partner with or direct business, introduce the NWC brand and proposition and invite to a call to discuss prior to a meeting.
Here's how the campaign performed across each of the industry verticals and company size brackets in scope.
Sector | Prospects | Opened | Opened % | Responses | Response % | Leads | Lead Rate % | Cost Per Lead |
Real Estate | 463 | 384 | 33% | 101 | 22% | 27 | 6% | £34.30 |
Utilities | 405 | 337 | 31% | 91 | 22% | 25 | 6% | £32.40 |
Retail | 359 | 282 | 32% | 79 | 22% | 20 | 6% | £35.90 |
Hospital & Health Care | 349 | 220 | 26% | 86 | 25% | 21 | 6% | £33.24 |
Oil & Energy | 340 | 239 | 26% | 69 | 20% | 13 | 4% | £52.31 |
Facilities Services | 304 | 195 | 24% | 66 | 22% | 21 | 7% | £28.95 |
Staffing and Recruiting | 219 | 177 | 32% | 41 | 19% | 6 | 3% | £73.00 |
Higher Education | 153 | 98 | 26% | 51 | 33% | 13 | 9% | £23.54 |
Construction | 135 | 101 | 36% | 38 | 28% | 11 | 8% | £24.55 |
Financial Services | 119 | 84 | 46% | 23 | 19% | 5 | 4% | £47.60 |
Company Size | Prospects | Opened | Opened % | Responses | Response % | Leads | Lead Rate % | Cost Per Lead |
201-500 | 294 | 223 | 32.5% | 62 | 21.1% | 18 | 6.1% | £32.67 |
501-1000 | 744 | 588 | 32.0% | 167 | 22.4% | 43 | 5.8% | £34.60 |
1001-5000 | 1302 | 864 | 27.3% | 323 | 24.8% | 79 | 6.1% | £32.96 |
5001-10,000 | 371 | 335 | 37.1% | 96 | 25.9% | 28 | 7.6% | £26.50 |
10,001+ | 857 | 498 | 24.6% | 162 | 18.9% | 33 | 3.9% | £51.94 |
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