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How Matsco used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

IT services

Deal cycle:

3-6 months

Target profile

Location:

UK

Company size:

1-500

Role/Function:

Senior Tech, Finance and Operational roles

How Matsco used sopro's targeted personalisation to deliver new leads

Headline Results

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£61 cost per lead
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3% lead rate
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18% response rate
logo-coral
£61 cost per lead 3% lead rate 18% response rate

Company description

Matsco Solutions is a leading IT services and support company specializing in the small and medium financial services market with a heavy concentration of clients who are Hedge Funds and Private Equity Firms. Matsco Solutions provides Company Start-up services – advising clients on technologies that are suitable for them, Technology Support and Monitoring, Business Consulting, IT Engineering and Design, Outsourcing, Project Management, Start-Up Projects and Implementations, Application Development, and Training.

Objectives

The objective is to drive new business opportunities into the Matsco sales team. The engagement should introduce Matsco and lead into the logic for a brief call to discuss how they might support the prospect in solving one or two of the likely pain points.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Financial Services 2037 2376 35.7% 404 19.8% 68 3.3% 59.91
Investment Management 728 785 36.0% 159 21.8% 28 3.9% 52
Oil & Energy 424 517 42.1% 88 20.8% 15 3.5% 56.53
Venture Capital & Private Equity 330 347 35.4% 65 19.7% 13 3.9% 50.77
Management Consulting 213 277 38.1% 51 23.9% 6 2.8% 71
Insurance 193 166 25.0% 30 15.5% 3 1.6% 128.67
Information Technology and Services 137 102 19.8% 11 8.0% 0 0.0% 0
Investment Banking 95 110 36.1% 22 23.2% 1 1.1% 190
Capital Markets 84 112 44.4% 19 22.6% 2 2.4% 84
Banking 75 84 29.7% 9 12.0% 5 6.7% 30

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
1-10 1739 2171 38.9% 396 22.8% 62 3.6% 56.1
11-50 1524 1687 35.8% 311 20.4% 52 3.4% 58.62
51-200 751 730 29.5% 111 14.8% 18 2.4% 83.44
201-500 283 270 27.8% 32 11.3% 7 2.5% 80.86

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