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How Make Do used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Computer Software

Deal cycle:

3-6 months

Target profile

Location:

UK

Company size:

All sizes

Role/Function:

Senior IT, Project roles and business leaders - MD/CEO etc

How Make Do used sopro's prospecting to deliver reliable leads to their salesteam

Headline Results

logo-coral
£61 cost per lead
logo-coral
3% lead rate
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12% response rate
logo-coral
£61 cost per lead 3% lead rate 12% response rate

Company description

“We build for devices of all sizes and shapes with a keen eye on performance and accessibility. Whether your visitors are using smartphones, tablets, laptops, desktops or anything in between, your website will display beautifully on any screen size. We tailor-make your website for every user and design all of our projects using “mobile first” methods.”

Make Do (MD) are a digital agency working with a variety of clients across a number of different projects.

Objectives

The purpose of this campaign is to target and engage with senior stakeholders across a variety of sectors, introduce the Make Do brand and proposition and invite the prospect onto a call to discuss further.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Marketing and Advertising 1559 2177 40.1% 210 13.5% 49 3.1% 63.63
Hospital & Health Care 784 515 20.9% 88 11.2% 24 3.1% 65.33
Health, Wellness and Fitness 306 220 23.9% 36 11.8% 12 3.9% 51
Public Relations and Communications 250 248 30.2% 41 16.4% 14 5.6% 35.71
Environmental Services 245 226 26.9% 27 11.0% 10 4.1% 49
Publishing 189 162 25.5% 18 9.5% 4 2.1% 94.5
Legal Services 169 117 27.3% 9 5.3% 0 0.0% 0
Government Administration 150 86 17.9% 17 11.3% 3 2.0% 100
Online Media 52 53 29.8% 8 15.4% 4 7.7% 26
Public Policy 24 25 39.7% 4 16.7% 2 8.3% 24

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
1-10 140 234 46.2% 24 17.1% 6 4.3% 46.67
11-50 1405 1817 38.6% 179 12.7% 52 3.7% 54.04
51-200 1021 964 28.4% 121 11.9% 30 2.9% 68.07
201-500 538 410 24.6% 79 14.7% 19 3.5% 56.63
501-1000 167 141 24.6% 15 9.0% 1 0.6% 334
1001-5000 329 177 18.4% 28 8.5% 12 3.7% 54.83
5001-10,000 106 64 18.2% 10 9.4% 2 1.9% 106

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