Is it the end for email open rates?

It's time to move on from open rates, explains Sopro CINO, Rob Harlow.

icn
icn

How Make Do used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Computer Software

Deal cycle:

3-6 months

Target profile

Location:

UK

Company size:

All sizes

Role/Function:

Senior IT, Project roles and business leaders - MD/CEO etc

How Make Do used Sopro's prospecting to deliver reliable leads to their sales team

Headline results

logo-coral
$98 cost per lead
logo-coral
3% lead rate
logo-coral
12% response rate
logo-coral
£61 cost per lead 3% lead rate 12% response rate

Company description

Make Do (MD) are a digital agency working with a variety of clients across a number of different projects.

“We build for devices of all sizes and shapes with a keen eye on performance and accessibility. Whether your visitors are using smartphones, tablets, laptops, desktops or anything in between, your website will display beautifully on any screen size. We tailor-make your website for every user and design all of our projects using “mobile first” methods.”

Objectives

The purpose of this campaign is to target and engage with senior stakeholders across a variety of sectors, introduce the Make Do brand and proposition and invite the prospect onto a call to discuss further.

Our solution

Campaign performance

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Marketing and Advertising 1559 2177 40.1% 210 13.5% 49 3.1% £63.63
Hospital & Health Care 784 515 20.9% 88 11.2% 24 3.1% £65.33
Health, Wellness and Fitness 306 220 23.9% 36 11.8% 12 3.9% £51
Public Relations and Communications 250 248 30.2% 41 16.4% 14 5.6% £35.71
Environmental Services 245 226 26.9% 27 11.0% 10 4.1% £49
Publishing 189 162 25.5% 18 9.5% 4 2.1% £94.50
Legal Services 169 117 27.3% 9 5.3% 0 0.0% £N/A
Government Administration 150 86 17.9% 17 11.3% 3 2.0% £100
Online Media 52 53 29.8% 8 15.4% 4 7.7% £26
Public Policy 24 25 39.7% 4 16.7% 2 8.3% £24

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
1-10 140 234 46.2% 24 17.1% 6 4.3% £46.67
11-50 1405 1817 38.6% 179 12.7% 52 3.7% £54.04
51-200 1021 964 28.4% 121 11.9% 30 2.9% £68.07
201-500 538 410 24.6% 79 14.7% 19 3.5% £56.63
501-1000 167 141 24.6% 15 9.0% 1 0.6% £334
1001-5000 329 177 18.4% 28 8.5% 12 3.7% £54.83
5001-10,000 106 64 18.2% 10 9.4% 2 1.9% £106

 

Explore other success stories

c2

Boxever

Boxever unleashes the power of data to drive smarter, more efficient marketing. In a world where customer experience is the…

c2

LSS Relocation

LSS help corporations and individuals relocate nationally and internationally across the world. As one of the industries longest established relocation…

c2

On Device Research

On Device Research is a Market Research company that helps brands understand the effectiveness of their online and offline advertising,…