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How Landmark Technologies used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

Ireland

Product/Service:

IT outsourcing and manage services

Deal cycle:

3 - 6 months

Target profile

Location:

UK & Ireland

Company size:

11 - 500 employees

Role/Function:

Senior IT and related roles

How Landmark Technologies used Sopro's prospecting to deliver reliable leads to their sales team

Headline Results

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£45 cost per lead
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4% lead rate
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23% response rate
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£45 cost per lead 4% lead rate 23% response rate

Company description

As one of  Ireland’s leading IT outsourcing and Cloud Service Providers, Landmark IT provide companies with expert IT solutions.
 
Whether they need fully managed IT services or just ongoing IT support, Landmark Technologies provide a bespoke IT solution for small/mid companies with an approach usually only available on large organisations with their own IT departments in a reliable, cost-effective and efficiently managed way, that can grow together with the client’s business.
Some of their KPI’s include 99% customer retention and 84% of IT tickets closed on the same day.

Objectives

The purpose of this campaign is to identify and engage with senior stakeholders – introduce the Landmark proposition and invite the prospect onto a qualifying call before progressing the conversation.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

 

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Construction 316 248 21.4% 39 12.3% 8 2.5% £90.85
Financial Services 222 238 35.6% 56 25.2% 7 3.2% £72.94
Hospitality 195 265 37.5% 38 19.5% 7 3.6% £64.07
Telecommunications 190 227 33.4% 36 18.9% 10 5.3% £43.70
Insurance 139 134 27.9% 36 25.9% 8 5.8% £39.96
Marketing and Advertising 136 249 53.4% 26 19.1% 2 1.5% £156.4
Internet 131 285 62.5% 16 12.2% 1 0.8% £301.3
Mechanical or Industrial Engineering 124 158 37.4% 41 33.1% 4 3.2% £71.30
Nonprofit Organization Management 119 142 39.6% 43 36.1% 8 6.7% £34.21
Food & Beverages 118 179 42.5% 22 18.6% 6 5.1% £45.23

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
11-50 2586 4040 45.3% 648 25.1% 104 4.0% £57.19
51-200 1685 1910 32.7% 363 21.5% 68 4.0% £56.99
201-500 754 715 27.6% 138 18.3% 18 2.4% £96.34

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