icn
icn

How Intrigger used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Mobile Marketing, Website Conversions, Apps and Games

Deal cycle:

/

Target profile

Location:

UK

Company size:

2 - 500

Role/Function:

Senior Management and Marketing Roles

How Intrigger connected with key decision-makers using SoPro

Headline Results

logo-coral
£64 cost per lead
logo-coral
3% lead rate
logo-coral
9% response rate
logo-coral
£64 cost per lead 3% lead rate 9% response rate

Company description

InTrigger are a full service digital marketing agency and fully certified Google Partner, working with all sized businesses and applying advanced marketing techniques to drive high value visitors/users to apps, games, e-commerce websites, products and services.

Focusing on innovative customer engagement, InTrigger looks beyond traditional channels and offer customer life-time value models concentrating on initial conversion, retention and revenue per user (ARPU), using not just track initial conversion – they focus on ROI by channel and user type.

Objectives

  • To engage small to mid size business stakeholders
  • To invite mobile strategy conversation.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1 – 101 171 81.9% 21 12% 6 3.51% £57
11 – 50 1257 53.7% 129 10% 48 3.82% £52
51 – 200 1055 41% 81 8% 26 2.46% £81
201 – 500 343 35.3% 17 5% 8 2.33% £86

Explore other success stories

c2

WRITE ARM

Write Arm are a Brighton based content agency. Part of what attracts clients to WA is that they take a…

c2

Nine Feet Tall

Nine Feet Tall are a team of project delivery experts with experience spanning across many sectors and disciplines, working in…

c2

Working Beautifully

Working Beautifully is a video production and marketing company specialising in the Investment and Consulting industries, making documentary and promo…