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How Intoo used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Team and individual staff development geared at managing change and business transformation

Deal cycle:

6-12 months

Target profile

Location:

UK

Company size:

Mid to large

Role/Function:

C-suite & Director level HR roles

How Intoo used sopro to scale their operations and deliver over 450 leads

Headline Results

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£44 cost per lead
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5% lead rate
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16% response rate
logo-coral
£44 cost per lead 5% lead rate 16% response rate

Company description

Intoo help companies develop the potential of their employees. They partner with companies getting to the heart of their business challenge, providing customised solutions.

Objectives

Identify and engage with senior roles within HR Learning and Development and Talent Development, introduce the Intoo proposition and invite prospects onto a phone call to discuss further.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Financial Services 1028 858 24.5% 133 12.9% 31 3.0% 66.32
Information Technology and Services 496 440 25.7% 72 14.5% 20 4.0% 49.6
Nonprofit Organization Management 473 346 22.2% 94 19.9% 32 6.8% 29.56
Retail 422 303 20.8% 59 14.0% 8 1.9% 105.5
Computer Software 333 323 28.6% 53 15.9% 9 2.7% 74
Marketing and Advertising 311 334 30.9% 52 16.7% 20 6.4% 31.1
Law Practice 302 386 38.2% 57 18.9% 15 5.0% 40.27
Higher Education 291 178 18.3% 36 12.4% 14 4.8% 41.57
Insurance 289 241 25.6% 45 15.6% 11 3.8% 52.55
Construction 254 247 28.8% 42 16.5% 10 3.9% 50.8

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
51-200 1300 1163 28.0% 273 21.0% 88 6.8% 29.55
201-500 2417 1972 24.5% 414 17.1% 114 4.7% 42.4
501-1000 1889 1499 23.6% 306 16.2% 89 4.7% 42.45
1001-5000 3606 3127 25.4% 497 13.8% 148 4.1% 48.73
5001-10,000 308 261 23.9% 37 12.0% 8 2.6% 77
10,001+ 555 461 23.7% 49 8.8% 8 1.4% 138.75

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