How Intoo used SoPro campaigns to drive sales
without building out
internal
business development teams
Website
Company profile
Location:
UK
Product/Service:
Team and individual staff development geared at managing change and business transformation
Deal cycle:
6-12 months
Target profile
Location:
UK
Company size:
Mid to large
Role/Function:
C-suite & Director level HR roles
How Intoo used Sopro to scale their operations and deliver over 450 leads
Headline results
$70cost per lead
5%lead rate
16%response rate
£44cost per lead5%lead rate16%response rate
Company description
Intoo help companies develop the potential of their employees. They partner with companies getting to the heart of their business challenge, providing customised solutions.
Objectives
Identify and engage with senior roles within HR Learning and Development and Talent Development, introduce the Intoo proposition and invite prospects onto a phone call to discuss further.
Our solution
Campaign performance breakdown
Sector
Prospects
Opened
Opened %
Responses
Response %
Leads
Lead Rate %
Cost Per Lead
Financial Services
1028
858
24.5%
133
12.9%
31
3.0%
66.32
Information Technology and Services
496
440
25.7%
72
14.5%
20
4.0%
49.6
Nonprofit Organization Management
473
346
22.2%
94
19.9%
32
6.8%
29.56
Retail
422
303
20.8%
59
14.0%
8
1.9%
105.5
Computer Software
333
323
28.6%
53
15.9%
9
2.7%
74
Marketing and Advertising
311
334
30.9%
52
16.7%
20
6.4%
31.1
Law Practice
302
386
38.2%
57
18.9%
15
5.0%
40.27
Higher Education
291
178
18.3%
36
12.4%
14
4.8%
41.57
Insurance
289
241
25.6%
45
15.6%
11
3.8%
52.55
Construction
254
247
28.8%
42
16.5%
10
3.9%
50.8
Company Size
Prospects
Opened
Opened %
Responses
Response %
Leads
Lead Rate %
Cost Per Lead
51-200
1300
1163
28.0%
273
21.0%
88
6.8%
29.55
201-500
2417
1972
24.5%
414
17.1%
114
4.7%
42.4
501-1000
1889
1499
23.6%
306
16.2%
89
4.7%
42.45
1001-5000
3606
3127
25.4%
497
13.8%
148
4.1%
48.73
5001-10,000
308
261
23.9%
37
12.0%
8
2.6%
77
10,001+
555
461
23.7%
49
8.8%
8
1.4%
138.75
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