Mobile Marketing, Website Conversions, Apps and Games
Deal cycle:
/
Target profile
Location:
UK
Company size:
2 - 500
Role/Function:
Senior Management and Marketing Roles
How Inbound FinTech connected with key decision-makers using Sopro
Headline results
$102cost per lead
3%lead rate
9%response rate
£64cost per lead3%lead rate9%response rate
Company description
Inbound FinTech are a full service digital marketing agency and fully certified Google Partner, working with all sized businesses and applying advanced marketing techniques to drive high value visitors/users to apps, games, e-commerce websites, products and services.
Focusing on innovative customer engagement, Inbound FinTech looks beyond traditional channels and offer customer life-time value models concentrating on initial conversion, retention and revenue per user (ARPU), using not just track initial conversion – they focus on ROI by channel and user type.
Objectives
To engage small to mid size business stakeholders
To invite mobile strategy conversation.
Campaign performance breakdown
Company Size
Prospects
Open Rate %
Response
Response %
Leads
Leads %
Cost per lead
1 – 101
171
81.9%
21
12%
6
3.51%
£57
11 – 50
1257
53.7%
129
10%
48
3.82%
£52
51 – 200
1055
41%
81
8%
26
2.46%
£81
201 – 500
343
35.3%
17
5%
8
2.33%
£86
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