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How Inbound FinTech used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Mobile Marketing, Website Conversions, Apps and Games

Deal cycle:

/

Target profile

Location:

UK

Company size:

2 - 500

Role/Function:

Senior Management and Marketing Roles

How Inbound FinTech connected with key decision-makers using Sopro

Headline results

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$102 cost per lead
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3% lead rate
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9% response rate
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£64 cost per lead 3% lead rate 9% response rate

Company description

Inbound FinTech are a full service digital marketing agency and fully certified Google Partner, working with all sized businesses and applying advanced marketing techniques to drive high value visitors/users to apps, games, e-commerce websites, products and services.

Focusing on innovative customer engagement, Inbound FinTech looks beyond traditional channels and offer customer life-time value models concentrating on initial conversion, retention and revenue per user (ARPU), using not just track initial conversion – they focus on ROI by channel and user type.

Objectives

  • To engage small to mid size business stakeholders
  • To invite mobile strategy conversation.

Campaign performance breakdown

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1 – 101 171 81.9% 21 12% 6 3.51% £57
11 – 50 1257 53.7% 129 10% 48 3.82% £52
51 – 200 1055 41% 81 8% 26 2.46% £81
201 – 500 343 35.3% 17 5% 8 2.33% £86

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