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How Handshoe Mouse used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

Netherlands

Product/Service:

Ergonomic computer mouses

Deal cycle:

2 - 8 weeks

Target profile

Location:

UK, Belgium, Italy, Spain, Portugal, Austria, Serbia, Croatia, Bosnia and Herzegovina, Macedonia, Montenegro, Serbia, Kosovo, Slovenia, Bulgaria, Hungary and Romania

Company size:

11+

Role/Function:

Senior HR/Occupational Health roles

How Handshoe Mouse connected with key decision-makers using Sopro

Headline Results

logo-coral
£47 cost per lead
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4% lead rate
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12% response rate
logo-coral
£47 cost per lead 4% lead rate 12% response rate

Company description

  • HandShoeMouse offer a highly developed ergonomic mouse to treat and prevent RSI and Carpal Tunnel.

Objectives

  • The objective of this campaign is to identify and engage with key HR/Occupational health roles within medium-large size businesses to propose direct sales and sales roles within a wider range of business sizes with the resell/distribution proposition.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Information Services 503 25.9% 68 13.5% 21 4.17% £47.90
Financial Services 277 31.8% 24 8.7% 8 2.9% £69.25
Banking 152 19.9% 10 6.6% 2 1.3% £152
Consumer Goods 119 11% 11 9.2% 3 2.5% £79.33
Computer Software 101 26.4% 14 13.9% 1 1% £202
Logistics & Supply Chain 79 16% 10 12.7% 3 3.8% £52.67
Hospital & Health Care 73 12.1% 11 15.1% 0 0% £ –
Insurance 71 22.6% 8 11.3% 1 1.4% £142
Electrical/Electronic Manufacturing 61 29.6% 7 11.5% 4 6.6% £30.5

 

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
11 – 50 20 31.4% 4 20% 2 10% £20
51 – 200 39 18.4% 2 5.1% 0 0% £ –
201 – 500 651 27.1% 102 15.7% 40 6.1% £32.55
501-1000 453 26.9% 66 14.6% 22 4.9% £41.18
1001-5000 191 22% 25 13.1% 8 4.2% £47.75
5001-10000 112 18.3% 13 11.6% 6 5.4% £37.33
10001+ 537 23.8% 30 5.6% 7 1.3% £153.43

 

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