UK, Belgium, Italy, Spain, Portugal, Austria, Serbia, Croatia, Bosnia and Herzegovina, Macedonia, Montenegro, Serbia, Kosovo, Slovenia, Bulgaria, Hungary and Romania
Company size:
11+
Role/Function:
Senior HR/Occupational Health roles
How Handshoe Mouse connected with key decision-makers using Sopro
Headline Results
£47cost per lead
4%lead rate
12%response rate
£47cost per lead4%lead rate12%response rate
Company description
HandShoeMouse offer a highly developed ergonomic mouse to treat and prevent RSI and Carpal Tunnel.
Objectives
The objective of this campaign is to identify and engage with key HR/Occupational health roles within medium-large size businesses to propose direct sales and sales roles within a wider range of business sizes with the resell/distribution proposition.
Campaign performance breakdown
Sector
Prospects
Open Rate %
Response
Response %
Leads
Leads %
Cost per lead
Information Services
503
25.9%
68
13.5%
21
4.17%
£47.90
Financial Services
277
31.8%
24
8.7%
8
2.9%
£69.25
Banking
152
19.9%
10
6.6%
2
1.3%
£152
Consumer Goods
119
11%
11
9.2%
3
2.5%
£79.33
Computer Software
101
26.4%
14
13.9%
1
1%
£202
Logistics & Supply Chain
79
16%
10
12.7%
3
3.8%
£52.67
Hospital & Health Care
73
12.1%
11
15.1%
0
0%
£ –
Insurance
71
22.6%
8
11.3%
1
1.4%
£142
Electrical/Electronic Manufacturing
61
29.6%
7
11.5%
4
6.6%
£30.5
Company Size
Prospects
Open Rate %
Response
Response %
Leads
Leads %
Cost per lead
11 – 50
20
31.4%
4
20%
2
10%
£20
51 – 200
39
18.4%
2
5.1%
0
0%
£ –
201 – 500
651
27.1%
102
15.7%
40
6.1%
£32.55
501-1000
453
26.9%
66
14.6%
22
4.9%
£41.18
1001-5000
191
22%
25
13.1%
8
4.2%
£47.75
5001-10000
112
18.3%
13
11.6%
6
5.4%
£37.33
10001+
537
23.8%
30
5.6%
7
1.3%
£153.43
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