How Green Cross Training used SoPro campaigns to drive sales without building out internal business development teams
Website
https://greencrosstraining.com/Company profile
Location:
UK
Product/Service:
First Aid and Paediatric Courses
Deal cycle:
3 months
Target profile
Location:
UK
Company size:
All
Role/Function:
HR and H&S roles
How Green Cross Training got more from their sales team by leaving prospecting to Sopro
Green Cross Training have some ambitious growth targets that would be difficult for the current sales team to achieve. Rather than add to the headcount, GCT use sopro to run all the prospecting activity so the existing sales function can be much more efficient with their time.
Headline results
Company description
Green Cross Training are the largest independent provider of health & safety, first aid training and e-learning. GTC have a national profile with 50 sites UK wide meaning they can offer in house or onsite training nationally. Only The Red Cross and St John’s Ambulance can offer the same coverage and GTC are 40% cheaper than both. Other USPs include a flexible approach and a wide range of services meaning they are a one stop shop for a number of their clients. GCT work with some superbrands – clients including Tesco, BT, Asda, Sainsburys, Debenhams.
Objectives
Purpose of the campaign: To engage with H&S and HR roles and invite the prospect on a call to offer training courses in Mental Health and Paediatric.
Campaign performance breakdown
“We have been delighted by impressively-high engagement”
‘We have used sopro for a few years now. Sopro actively monitor and suggest improvements to the campaigns so we target the right groups of companies. We have been successful in winning many national key accounts. In short the ROI using sopro has been outstanding. ’
Caroline Meikle, Business Development Director Green Cross Training
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