How Green Cross Training got more from their sales team by leaving prospecting to Sopro

Company description

Green Cross Training are the largest independent provider of health & safety, first aid training and e-learning. GTC have 50 sites across the UK wide meaning they can offer in-house or onsite training nationally.

Only The Red Cross and St John’s Ambulance can offer the same coverage and GTC are 40% cheaper than both. Their flexible approach and wide range of services makes them a one stop shop for many of their clients.

GCT work with some superbrands – clients including Tesco, BT, Asda, Sainsburys, Debenhams.

Objectives

The purpose of the campaign is to engage with Health and Safety and HR roles and invite the prospect on a call to offer training courses in Mental Health and Paediatric.

Our solution

Green Cross Training have some ambitious growth targets that would be difficult for the current sales team to achieve. Rather than add to the headcount, GCT use Sopro to run all the prospecting activity so the existing sales function can be much more efficient with their time.

Campaign performance

Client feedback

“We have been delighted by impressively-high engagement”

‘We have used sopro for a few years now. Sopro actively monitor and suggest improvements to the campaigns so we target the right groups of companies. We have been successful in winning many national key accounts. In short the ROI using sopro has been outstanding. ’

Caroline Meikle, Business Development Director Green Cross Training