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How GLOBAL CAREER COMPANY used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Recruitment consultancy

Deal cycle:

/

Target profile

Location:

Africa, Dubai, London

Company size:

500+

Role/Function:

HR, Director, Head, Manager, CEO, CFO, COO

How GCC focused their outreach using Sopro, with higher volumes and tighter targeting

GCC have three main routes to market; event attendance, event sponsorship, and targeted recruitment. Without a large sales team, coupled with a very large potential market, outreach is spread too thin. Sopro help with prospecting at higher volumes in a targeted way to reach the right people with the right message. This is a welcome boost to the events, as well as the core recruitment offering.

Headline Results

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£19 cost per lead
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11% lead rate
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20% response rate
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£19 cost per lead 11% lead rate 20% response rate

Company description

Global Career Company is a specialist recruitment consultancy focused on recruiting excellence for emerging markets. Their work consists of recruiting talents from with high-potential from locations around the world, encompassing all local, regional and international markets.

The aim of the campaign is to introduce the Talent Agenda Series brand.

Objectives

  • Identify and engage with senior HR and recruitment roles
  • Introduce the Talent Agenda Series brand, proposition and event
  • Invite them to a brief call to discuss attending the event

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1-10 128 67% 57 66% 38 30% £7
11-50 241 56% 68 50% 45 19% £11
51-200 1109 38% 226 54% 111 10% £20
201-500 312 43% 70 53% 48 15% £13
501-1000 862 38% 187 57% 90 10% £19
1001-5000 1602 37% 325 55% 179 11% £18
5001-10,000 516 33% 64 38% 34 7% £30
10,001+ 2045 34% 356 52% 190 9% £22

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