How GCC focused their outreach using Sopro, with higher volumes and tighter targeting

Company description

Global Career Company is a specialist recruitment consultancy focused on recruiting excellence for emerging markets. Their work consists of recruiting talents from with high-potential from locations around the world, encompassing all local, regional and international markets.

Objectives

The aim of the campaign is to introduce the Talent Agenda Series brand.

• Identify and engage with senior HR and recruitment roles
• Introduce the Talent Agenda Series brand, proposition and event
• Invite them to a brief call to discuss attending the event

Our solution

GCC have three main routes to market: event attendance, event sponsorship, and targeted recruitment. Without a large sales team, coupled with a very large potential market, outreach was previously spread too thin.

Sopro help with prospecting at higher volumes but in a more targeted way to reach the right people with the right message. This is a welcome boost to the events, as well as the core recruitment offering.

Campaign performance