The secret strategies for supercharging your B2B sales emails: all backed by hard-hitting data.
Location:
UK
Product/Service:
Recruitment consultancy
Deal cycle:
/
Location:
Africa, Dubai, London
Company size:
500+
Role/Function:
HR, Director, Head, Manager, CEO, CFO, COO
Global Career Company is a specialist recruitment consultancy focused on recruiting excellence for emerging markets. Their work consists of recruiting talents from with high-potential from locations around the world, encompassing all local, regional and international markets.
The aim of the campaign is to introduce the Talent Agenda Series brand.
GCC have three main routes to market: event attendance, event sponsorship, and targeted recruitment. Without a large sales team, coupled with a very large potential market, outreach was previously spread too thin.
Sopro help with prospecting at higher volumes but in a more targeted way to reach the right people with the right message. This is a welcome boost to the events, as well as the core recruitment offering.
Company Size | Prospects | Open Rate % | Response | Response % | Leads | Leads % | Cost per lead |
---|---|---|---|---|---|---|---|
1-10 | 128 | 67% | 57 | 66% | 38 | 30% | £7 |
11-50 | 241 | 56% | 68 | 50% | 45 | 19% | £11 |
51-200 | 1109 | 38% | 226 | 54% | 111 | 10% | £20 |
201-500 | 312 | 43% | 70 | 53% | 48 | 15% | £13 |
501-1000 | 862 | 38% | 187 | 57% | 90 | 10% | £19 |
1001-5000 | 1602 | 37% | 325 | 55% | 179 | 11% | £18 |
5001-10,000 | 516 | 33% | 64 | 38% | 34 | 7% | £30 |
10,001+ | 2045 | 34% | 356 | 52% | 190 | 9% | £22 |
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