How GLOBAL CAREER COMPANY used SoPro campaigns to drive sales without building out internal business development teams
Website
www.globalcareercompany.comCompany profile
Location:
UK
Product/Service:
Recruitment consultancy
Deal cycle:
/
Target profile
Location:
Africa, Dubai, London
Company size:
500+
Role/Function:
HR, Director, Head, Manager, CEO, CFO, COO
How GCC focused their outreach using sopro, with higher volumes and tighter targeting
GCC have 3 main routes to market; event attendance, event sponsorship, and targeted recruitment. Without a large sales team, coupled with a very large potential market, outreach is spread too thin. Sopro help with prospecting at higher volumes in a targeted way to reach the right people with the right message. This is a welcome boost to the events, as well as the core recruitment offering.
Headline Results
Company description
Global Career Company is a specialist recruitment consultancy focused on recruiting excellence for emerging markets. Their work consists of recruiting talents from with high-potential from locations around the world, encompassing all local, regional and international markets.
The aim of the campaign is to introduce the Talent Agenda Series brand.
Objectives
- Identify and engage with senior HR and recruitment roles
- Introduce the Talent Agenda Series brand, proposition and event
- Invite them to a brief call to discuss attending the event
Campaign performance breakdown
Here's how the campaign performed across each of the industry verticals and company size brackets in scope.
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