How Fresh Air Flicks used sopro to deliver reliable leads from a varied customer profile
With a seasonal product and a target audience that varies widely in it's profile, Fresh Air Flicks needed an agile marketing solution. They had tried business development teams, but were frustrated with the inefficencies and slow pace. As an alternative to hiring, training, and managing a team that delivered low ROI, they turned to sopro.
£45cost per lead
£45cost per lead4%lead rate12%response rate
Fresh Air Flicks offer outdoor cinema experiences as well as bespoke and mobile viewing platforms in areas local to New York as well as Boston to Washington DC and Orlando, Miami and Atlanta
The focus of the activity is to identify and engage with event producers and business stakeholders to introduce the Fresh Air Flicks brand and propositions and invite prospects to discuss in more detail over a brief call or meeting.
To promote the Fresh Air brand among event producers and business stakeholders
Invite potential leads for a brief chat or meeting
Campaign performance breakdown
Here's how the campaign performed across each of the industry verticals and company size
brackets in scope.
Open Rate %
Cost per lead
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