How Fresh Air Flicks used SoPro campaigns to drive sales without building out internal business development teams
Website
www.freshairflicks.com/Company profile
Location:
USA
Product/Service:
Outdoor Cinema
Deal cycle:
/
Target profile
Location:
USA
Company size:
1 - 200
Role/Function:
Owners, founders, partners
How Fresh Air Flicks used Sopro to deliver reliable leads from a varied customer profile
With a seasonal product and a target audience that varies widely in its profile, Fresh Air Flicks needed an agile marketing solution. They had tried business development teams, but were frustrated with the inefficiencies and slow pace. As an alternative to hiring, training, and managing a team that delivered low ROI, they turned to sopro.
Headline results
Company description
Fresh Air Flicks offer outdoor cinema experiences as well as bespoke and mobile viewing platforms in areas local to New York as well as Boston to Washington DC and Orlando, Miami and Atlanta
The focus of the activity is to identify and engage with event producers and business stakeholders to introduce the Fresh Air Flicks brand and propositions and invite prospects to discuss in more detail over a brief call or meeting.
Objectives
- To promote the Fresh Air brand among event producers and business stakeholders
- Invite potential leads for a brief chat or meeting
Our solution
Campaign performance breakdown
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