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How Flat Iron School used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Resource

Deal cycle:

3 months

Target profile

Location:

New York, USA

Company size:

50+

Role/Function:

Senior HR and Talent Acquisition roles

How Flat Iron School used Sopro to refine their target persona and maximise ROI from an overwhelming market

Flatiron have a common challenge of an overwhelmingly big potential target market. Sopro are able to run activity across a number of verticals and using our sophisticated reporting suite, feedback where the interest lies in taking on the graduates. This helps form their overall marketing strategy by having a more defined target persona.

Headline Results

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£28 cost per lead
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7% lead rate
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16% response rate
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£28 cost per lead 7% lead rate 16% response rate

Company description

Flatiron School offers highly competent, trained coders to a range of clients

Objectives

The purpose of this campaign is target and engage with senior individuals involved in the hiring process, introduce them to the Flatiron brand and proposition and invite them to a meeting or a call.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Insurance 698 41.12% 154 22.06% 0.54 7.8% £25.81
Financial Services 375 21.25% 33 8.8% 14 3.73% £53.57
Marketing & Advertising 172 37.67% 45 26.16% 23 13.37% £14.96
Information Technology & Services 133 16.87% 18 13.53% 11 8.27% £24.18
Computer Software 121 22.89% 7 5.78% 3 2.48% £80.67
Insurance 89 20.98% 9 10.11% 4 4.49% £44.50
Banking 75 11.99% 5 6.66% 1 1.33% £150.00
Internet 59 45.7% 11 18.64% 8 13.56% £14.75
Broadcast Media 58 25.48% 5 8.62% 1 1.72% £116.00
Retail 51 24.48% 8 15.68% 3 5.88% £34.00

 

 

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1-10 226 51.6% 70 31.0% 31 13.7% 14.58 £
11-50 337 43.2% 67 19.9% 28 8.3% 24.00 £
51-200 454 31.0% 79 17.4% 28 6.2% 32.43 £
201-500 277 26.5% 41 14.8% 25 9.0% 22.16 £
501-1000 186 20.6% 31 16.7% 12 6.5% 31.00 £
1001-5000 450 26.3% 56 12.4% 26 5.8% 34.62 £
5001-10,000 76 25.4% 12 15.8% 6 7.9% 25.33 £
10,001+ 343 19.5% 27 7.9% 12 3.5% 57.17 £

 

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