How Flat Iron School used SoPro campaigns to drive sales without building out internal business development teams
Website
www.flatironschool.com/Company profile
Location:
UK
Product/Service:
Resource
Deal cycle:
3 months
Target profile
Location:
New York, USA
Company size:
50+
Role/Function:
Senior HR and Talent Acquisition roles
How Flat Iron School used Sopro to refine their target persona and maximise ROI from an overwhelming market
Flatiron have a common challenge of an overwhelmingly big potential target market. Sopro are able to run activity across a number of verticals and using our sophisticated reporting suite, feedback where the interest lies in taking on the graduates. This helps form their overall marketing strategy by having a more defined target persona.
Headline results
Company description
Flatiron School offers highly competent, trained coders to a range of clients
Objectives
The purpose of this campaign is target and engage with senior individuals involved in the hiring process, introduce them to the Flatiron brand and proposition and invite them to a meeting or a call.
Our solution
Campaign performance breakdown
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