How Coveris used SoPro campaigns to drive sales without building out internal business development teams
Website
https://coveris.com/Company profile
Location:
UK
Product/Service:
Packaging and containers
Deal cycle:
6-12 months
Target profile
Location:
UK
Company size:
50-5,000
Role/Function:
Senior Procurement, Product, Commercial & Marketing roles
How Coveris used Sopro to combat a lengthy sales cycle and build a consistent and increased lead flow
As a large established packing and container provider, there was already a strong sales team in place. The problem was identifying and contacting potential new businesses. A lengthy sales cycle ate up most of their time, leading to an inconsistent pipeline with not enough people going into the top of the funnel. Sopro stepped in to run coordinated outreach, allowing the sales teams to pick up at the point of interest.
Headline results
Company description
Coveris provide a variety of product packaging solutions to the many global food (and non-food) production industries.
This campaign is focused on identifying and engaging with small to mid-size, UK based companies in a range of industries.
Appropriate job titles include new product development, marketing roles and purchasing/procurement teams.
Objectives
The objective is to drive sales opportunities into the Coveris sales team. The intro should introduce Coveris and lead into the logic for a brief call to discuss how Coveris might support the prospect in solving one or two of the likely pain points.
Campaign performance breakdown
Explore other success stories
Sell more
.
