Location:
UK
Product/Service:
EMS provider
Deal cycle:
12-24 months
Location:
Global
Company size:
Mid to large
Role/Function:
Senior Purchasing, Operational and Technical roles
Chemigraphic spend too much time finding companies to reach out to, and then struggle get in touch with the right person. Sopro took that task away, found a pool of ideal businesses sectors and run regular outreach on behalf of the sales team to get conversations started.
Chemigraphic is a design-led Electronics Manufacturing Services (EMS) provider, working with OEM customers, from a number of different markets, to simplify their supply chain, satisfy their entire outsourced manufacturing requirements and reduce their time to market. Chemigraphic prides itself in delivering excellent service and high-quality technical support for products at all stages of their lifecycle.
The company offers a broad spectrum of services dedicated to supporting an OEM’s product lifecycle – from design support & complex PCB assembly/box build through to spares and warranty management – usually for high technology business applications.
The pourpose of the campaign is to find and engage with suitable prospect on behalf of Chemigraphic, introduce their brand and proposition with the end goal being to become a technology product manufacturing partner.
Here's how the campaign performed across each of the industry verticals and company size brackets in scope.
Sector | Prospects | Opened | Opened % | Responses | Response % | Leads | Lead Rate % | Cost Per Lead |
Mechanical or Industrial Engineering | 492 | 443 | 31.7% | 110 | 22.4% | 43 | 8.7% | 22.88 |
Oil & Energy | 455 | 388 | 27.0% | 95 | 20.9% | 27 | 5.9% | 33.7 |
Electrical/Electronic Manufacturing | 445 | 415 | 30.2% | 145 | 32.6% | 43 | 9.7% | 20.7 |
Automotive | 415 | 361 | 27.0% | 96 | 23.1% | 22 | 5.3% | 37.73 |
Airlines/Aviation | 344 | 315 | 30.1% | 71 | 20.6% | 16 | 4.7% | 43 |
Information Technology and Services | 344 | 275 | 24.7% | 46 | 13.4% | 14 | 4.1% | 49.14 |
Telecommunications | 288 | 270 | 26.7% | 53 | 18.4% | 11 | 3.8% | 52.36 |
Utilities | 280 | 270 | 30.3% | 48 | 17.1% | 15 | 5.4% | 37.33 |
Defense & Space | 269 | 150 | 16.4% | 52 | 19.3% | 20 | 7.4% | 26.9 |
Medical Devices | 241 | 223 | 26.1% | 49 | 20.3% | 16 | 6.6% | 30.13 |
Company Size | Prospects | Opened | Opened % | Responses | Response % | Leads | Lead Rate % | Cost Per Lead |
11-50 | 1308 | 1593 | 37.9% | 362 | 27.7% | 113 | 8.6% | 23.15 |
51-200 | 1738 | 1600 | 29.9% | 363 | 20.9% | 108 | 6.2% | 32.19 |
201-500 | 532 | 404 | 25.1% | 136 | 25.6% | 34 | 6.4% | 31.29 |
501-1000 | 431 | 316 | 24.8% | 85 | 19.7% | 23 | 5.3% | 37.48 |
1001-5000 | 719 | 556 | 25.9% | 140 | 19.5% | 42 | 5.8% | 34.24 |
5001-10,000 | 356 | 254 | 24.3% | 56 | 15.7% | 20 | 5.6% | 35.6 |
10,001+ | 893 | 571 | 19.4% | 169 | 18.9% | 45 | 5.0% | 39.69 |
‘Data is fully qualified to our criteria. Email messages are intelligently personalised and controlled - allowing consistent and effective messaging - with customer handover allowing full prospect management. We have been delighted by impressively-high prospect engagement.’
John Johnston, Sales and NPI Director Chemigraphic
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