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How Chemigraphic used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

EMS provider

Deal cycle:

12-24 months

Target profile

Location:

Global

Company size:

Mid to large

Role/Function:

Senior Purchasing, Operational and Technical roles

How Chemigraphic streamlined sales to reach the right people using sopro

Chemigraphic spend too much time finding companies to reach out to, and then struggle get in touch with the right person. Sopro took that task away, found a pool of ideal businesses sectors and run regular outreach on behalf of the sales team to get conversations started.

Headline results

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$50 cost per lead
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6% lead rate
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22% response rate
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£31 cost per lead 6% lead rate 22% response rate

Company description

Chemigraphic is a design-led Electronics Manufacturing Services (EMS) provider, working with OEM customers, from a number of different markets, to simplify their supply chain, satisfy their entire outsourced manufacturing requirements and reduce their time to market. Chemigraphic prides itself in delivering excellent service and high-quality technical support for products at all stages of their lifecycle.

 

The company offers a broad spectrum of services dedicated to supporting an OEM’s product lifecycle – from design support & complex PCB assembly/box build through to spares and warranty management – usually for high technology business applications.

Objectives

The purpose of the campaign is to find and engage with suitable prospects on behalf of Chemigraphic, introduce their brand and proposition with the end goal being to become a technology product manufacturing partner.

Campaign performance breakdown

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Mechanical or Industrial Engineering 492 443 31.7% 110 22.4% 43 8.7% £22.88
Oil & Energy 455 388 27.0% 95 20.9% 27 5.9% £33.70
Electrical/Electronic Manufacturing 445 415 30.2% 145 32.6% 43 9.7% £20.70
Automotive 415 361 27.0% 96 23.1% 22 5.3% £37.73
Airlines/Aviation 344 315 30.1% 71 20.6% 16 4.7% £43
Information Technology and Services 344 275 24.7% 46 13.4% 14 4.1% £49.14
Telecommunications 288 270 26.7% 53 18.4% 11 3.8% £52.36
Utilities 280 270 30.3% 48 17.1% 15 5.4% £37.33
Defense & Space 269 150 16.4% 52 19.3% 20 7.4% £26.9
Medical Devices 241 223 26.1% 49 20.3% 16 6.6% £30.13

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
11-50 1308 1593 37.9% 362 27.7% 113 8.6% £23.15
51-200 1738 1600 29.9% 363 20.9% 108 6.2% £32.19
201-500 532 404 25.1% 136 25.6% 34 6.4% £31.29
501-1000 431 316 24.8% 85 19.7% 23 5.3% £37.48
1001-5000 719 556 25.9% 140 19.5% 42 5.8% £34.24
5001-10,000 356 254 24.3% 56 15.7% 20 5.6% £35.6
10,001+ 893 571 19.4% 169 18.9% 45 5.0% £39.69

 

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