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How Alertsense used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

US

Product/Service:

SAAS platform

Deal cycle:

6 months

Target profile

Location:

US

Company size:

200+

Role/Function:

Senior Business Continuity and Business Resilience roles

How Alertsense used Sopro to save time, gain more leads, and focus on selling more

Headline results

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£64 cost per lead
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3% lead rate
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12% response rate
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£64 cost per lead 3% lead rate 12% response rate

Company description

Alertsense offer a SaaS platform to help mid to large organisations notify citizens or staff of fire, hurricanes and other disasters. Their platform is particularly helpful for companies with lots of locations manage risks and alerts.

Objectives

  • Introduce the Alertsence brand and proposition
  • Invite the prospect into the first stage of the sales process
  • This would be a brief call to understand a bit more about the platform and it’s relevance

Our solution

Due to having a niche and difficult to find potential client persona, Alertsense spent too much time sourcing prospects to get in touch with. Sopro are reaching a higher volume of the right people with their accelerated prospect identification processes, leaving Alertsense to focus on following up with replies and selling.

Campaign performance

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Hospital & Health Care 622 520 24% 72 12% 24 4%  $52
Financial Services 295 179 18% 37 13% 4 1%  $148
Construction 290 256 25% 33 11% 7 2%  $83
Banking 172 92 15% 18 10% 5 3%  $69
Utilities 134 103 21% 13 10% 4 3%  $67
Hospitality 131 142 31% 25 19% 4 3%  $66
Retail 127 119 28% 23 18% 4 3%  $64
Transportation/Trucking/Railroad 109 87 22% 9 8% 4 4%  $55
Restaurants 75 91 34% 8 11% 1 1%  $150
Oil & Energy 65 66 27% 5 8% 3 5%  $43

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
201-500 641 565 25.0% 70 10.9% 16 2.5%  $80
501-1000 554 418 21.1% 51 9.2% 16 2.9%  $69
1001-5000 532 460 23.8% 71 13.3% 17 3.2%  $63
5001-10,000 232 185 23.3% 40 17.2% 11 4.7%  $42
10,001+ 271 208 22.3% 39 14.4% 11 4.1%  $49

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