icn
icn

How Alertsense used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

US

Product/Service:

SAAS platform

Deal cycle:

6 months

Target profile

Location:

US

Company size:

200+

Role/Function:

Senior Business Continuity and Business Resilience roles

How Alertsense used sopro to save time, gain more leads, and focus on selling more

Due to having a niche and difficult to find potential client persona, Alertsense spent too much time sourcing prospects to get in touch with. Sopro are reaching a higher volume of the right people with their accelerated prospect identificaiton processes, leaving Alertsense to focus on following up with replies and selling.

Headline Results

logo-coral
£64 cost per lead
logo-coral
3% lead rate
logo-coral
12% response rate
logo-coral
£64 cost per lead 3% lead rate 12% response rate

Company description

  • Alertsense offer a SAAS platform/product to help mid-large organisations notify citizens/staff of fire, hurricanes and other disasters, and it also helps companies with lots of locations manage risks/alerts.

Objectives

  • Introduce the Alertsence brand and proposition and invite the prospect into the first stage of the sales process. In this case a brief call to understand a bit more about the platform and it’s relevance.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Hospital & Health Care 622 520 24% 72 12% 24 4%  $52
Financial Services 295 179 18% 37 13% 4 1%  $148
Construction 290 256 25% 33 11% 7 2%  $83
Banking 172 92 15% 18 10% 5 3%  $69
Utilities 134 103 21% 13 10% 4 3%  $67
Hospitality 131 142 31% 25 19% 4 3%  $66
Retail 127 119 28% 23 18% 4 3%  $64
Transportation/Trucking/Railroad 109 87 22% 9 8% 4 4%  $55
Restaurants 75 91 34% 8 11% 1 1%  $150
Oil & Energy 65 66 27% 5 8% 3 5%  $43

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
201-500 641 565 25.0% 70 10.9% 16 2.5%  $80
501-1000  554 418 21.1% 51 9.2% 16 2.9%  $69
1001-5000  532 460 23.8% 71 13.3% 17 3.2%  $63
5001-10,000 232 185 23.3% 40 17.2% 11 4.7%  $42
10,001+ 271 208 22.3% 39 14.4% 11 4.1%  $49

Explore other success stories

c2

Turnbull Ripley

Turnbull Ripley are a  creative branding and digital agency built for business success. They deliver design solutions with real business…

c2

Tack

TACK is a professional coaching company specialising in the development of sales. Open Courses or In-Company training Both open and…

c2

Nationwide Window Cleaning

NWC distinguish themselves as industry leaders with a heavy focus on the health and safety aspects of what they do.…