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How Alertsense used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

US

Product/Service:

SAAS platform

Deal cycle:

6 months

Target profile

Location:

US

Company size:

200+

Role/Function:

Senior Business Continuity and Business Resilience roles

How Alertsense used Sopro to save time, gain more leads, and focus on selling more

Due to having a niche and difficult to find potential client persona, Alertsense spent too much time sourcing prospects to get in touch with. Sopro are reaching a higher volume of the right people with their accelerated prospect identificaiton processes, leaving Alertsense to focus on following up with replies and selling.

Headline results

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£64 cost per lead
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3% lead rate
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12% response rate
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£64 cost per lead 3% lead rate 12% response rate

Company description

  • Alertsense offer a SAAS platform/product to help mid-large organisations notify citizens/staff of fire, hurricanes and other disasters, and it also helps companies with lots of locations manage risks/alerts.

Objectives

  • Introduce the Alertsence brand and proposition and invite the prospect into the first stage of the sales process. In this case a brief call to understand a bit more about the platform and it’s relevance.

Our solution

Campaign performance breakdown

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Hospital & Health Care 622 520 24% 72 12% 24 4%  $52
Financial Services 295 179 18% 37 13% 4 1%  $148
Construction 290 256 25% 33 11% 7 2%  $83
Banking 172 92 15% 18 10% 5 3%  $69
Utilities 134 103 21% 13 10% 4 3%  $67
Hospitality 131 142 31% 25 19% 4 3%  $66
Retail 127 119 28% 23 18% 4 3%  $64
Transportation/Trucking/Railroad 109 87 22% 9 8% 4 4%  $55
Restaurants 75 91 34% 8 11% 1 1%  $150
Oil & Energy 65 66 27% 5 8% 3 5%  $43

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
201-500 641 565 25.0% 70 10.9% 16 2.5%  $80
501-1000 554 418 21.1% 51 9.2% 16 2.9%  $69
1001-5000 532 460 23.8% 71 13.3% 17 3.2%  $63
5001-10,000 232 185 23.3% 40 17.2% 11 4.7%  $42
10,001+ 271 208 22.3% 39 14.4% 11 4.1%  $49

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