Senior Business Continuity and Business Resilience roles
How Alertsense used Sopro to save time, gain more leads, and focus on selling more
Headline results
$102cost per lead
3%lead rate
12%response rate
£64cost per lead3%lead rate12%response rate
Company description
Alertsense offer a SaaS platform to help mid to large organisations notify citizens or staff of fire, hurricanes and other disasters. Their platform is particularly helpful for companies with lots of locations manage risks and alerts.
Objectives
Introduce the Alertsence brand and proposition
Invite the prospect into the first stage of the sales process
This would be a brief call to understand a bit more about the platform and it’s relevance
Our solution
Due to having a niche and difficult to find potential client persona, Alertsense spent too much time sourcing prospects to get in touch with. Sopro are reaching a higher volume of the right people with their accelerated prospect identification processes, leaving Alertsense to focus on following up with replies and selling.
Campaign performance
Sector
Prospects
Opened
Opened %
Responses
Response %
Leads
Lead Rate %
Cost Per Lead
Hospital & Health Care
622
520
24%
72
12%
24
4%
$52
Financial Services
295
179
18%
37
13%
4
1%
$148
Construction
290
256
25%
33
11%
7
2%
$83
Banking
172
92
15%
18
10%
5
3%
$69
Utilities
134
103
21%
13
10%
4
3%
$67
Hospitality
131
142
31%
25
19%
4
3%
$66
Retail
127
119
28%
23
18%
4
3%
$64
Transportation/Trucking/Railroad
109
87
22%
9
8%
4
4%
$55
Restaurants
75
91
34%
8
11%
1
1%
$150
Oil & Energy
65
66
27%
5
8%
3
5%
$43
Company Size
Prospects
Opened
Opened %
Responses
Response %
Leads
Lead Rate %
Cost Per Lead
201-500
641
565
25.0%
70
10.9%
16
2.5%
$80
501-1000
554
418
21.1%
51
9.2%
16
2.9%
$69
1001-5000
532
460
23.8%
71
13.3%
17
3.2%
$63
5001-10,000
232
185
23.3%
40
17.2%
11
4.7%
$42
10,001+
271
208
22.3%
39
14.4%
11
4.1%
$49
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