How ACM moved beyond organic growth to accelarate their development while keeping outreach personal
ACM are a business that grew organically for a number of years, but wanted to accelerate their growth. With the US providing a large potential target market, sopro was able to help them with larger scale outreach that still felt personal.
Headline results
£40cost per lead
6%lead rate
12%response rate
£40cost per lead6%lead rate12%response rate
Company description
“ACM Talent is a uniquely positioned management company representing the most accomplished and cutting edge industry talent, providing the highest level and most diverse opportunities in voiceover.”
Objectives
The purpose of this campaign is to target and engage with senior stakeholders within marketing and advertising firms, introduce the ACM brand and proposition and invite the prospect to engage (on email or the phone)
Campaign performance breakdown
Sector
Prospects
Open Rate %
Response
Response %
Leads
Leads %
Cost per lead
Marketing & Advertising
2207
49.11%
218
9.88%
109
4.93%
£40.50
Entertainment
316
39.24%
47
14.9%
24
7.6%
£32.92
Media Production
228
59.65%
43
18.9%
25
11%
£22.80
Online Media
199
30.65%
12
6%
4
2%
£124.38
Broadcast Media
118
46.61%
32
27.1%
18
15%
£16.39
Internet
57
38.60%
7
12.3%
2
3%
£92.50
Motion Pictures & Film
49
75.51%
18
36.7%
8
16%
£15.31
Design
22
72.73%
6
27.3%
1
5%
£55.00
Company Size
Prospects
Open Rate %
Response
Response %
Leads
Leads %
Cost per lead
1 – 10
160
89.38%
62
38.8%
23
14.4%
£17.39
11 – 50
383
76.50%
93
24.3%
51
13.3%
£18.77
51 – 200
1178
47.62%
119
10.1%
58
4.9%
£50.78
201 – 500
409
44.50%
38
9.3%
21
5.1%
£48.69
501-1000
352
43.47%
29
8.2%
14
4.0%
£62.86
1001-5000
407
33.17%
35
8.6%
18
4.4%
£56.53
5001-10000
198
37.88%
18
9.1%
11
5.6%
£45
10001+
270
24.81%
14
5.2%
8
3.0%
£84.38
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