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How ACM Talent used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

US

Product/Service:

Voice over talent

Deal cycle:

1 week - 3 months

Target profile

Location:

US

Company size:

11+

Role/Function:

Senior Creative and Production roles

How ACM moved beyond organic growth to accelarate their development while keeping outreach personal

ACM are a business that grew organically for a number of years, but wanted to accelerate their growth. With the US providing a large potential target market, sopro was able to help them with larger scale outreach that still felt personal.

Headline Results

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£40 cost per lead
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6% lead rate
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12% response rate
logo-coral
£40 cost per lead 6% lead rate 12% response rate

Company description

  • “ACM Talent is a uniquely positioned management company representing the most accomplished and cutting edge industry talent, providing the highest level and most diverse opportunities in voiceover.”

Objectives

  • The purpose of this campaign is to target and engage with senior stakeholders within marketing and advertising firms, introduce the ACM brand and proposition and invite the prospect to engage (on email or the phone)

Campaign performance breakdown

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Marketing & Advertising 2207 49.11% 218 9.88% 109 4.93% £40.50
Entertainment 316 39.24% 47 14.9% 24 7.6% £32.92
Media Production 228 59.65% 43 18.9% 25 11% £22.80
Online Media 199 30.65% 12 6% 4 2% £124.38
Broadcast Media 118 46.61% 32 27.1% 18 15% £16.39
Internet 57 38.60% 7 12.3% 2 3% £92.50
Motion Pictures & Film 49 75.51% 18 36.7% 8 16% £15.31
Design 22 72.73% 6 27.3% 1 5% £55.00

 

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1 – 10 160 89.38% 62 38.8% 23 14.4% £17.39
11 – 50 383 76.50% 93 24.3% 51 13.3% £18.77
51 – 200 1178 47.62% 119 10.1% 58 4.9% £50.78
201 – 500 409 44.50% 38 9.3% 21 5.1% £48.69
501-1000 352 43.47% 29 8.2% 14 4.0% £62.86
1001-5000 407 33.17% 35 8.6% 18 4.4% £56.53
5001-10000 198 37.88% 18 9.1% 11 5.6% £45
10001+ 270 24.81% 14 5.2% 8 3.0% £84.38

 

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