Lead generation

22 minutes

November 9, 2026

56 LinkedIn lead generation statistics and trends for 2027

Explore 56 LinkedIn lead generation statistics and trends for 2027, covering B2B engagement, advertising costs, conversion rates, and the buying journey.
Lead generation

20 minutes

October 9, 2026

Seasonal prospecting: why pausing outreach costs more than keeping it running year-round

Calculate how much your business could lose by turning outreach on and off with the seasons. Sopro data reveals why always-on outbound is the best.
Lead generation

12 minutes

October 6, 2026

Sopro vs Cognism: Managed lead generation partner or prospecting software platform?

Compare Sopro and Cognism to see which best fits your business. Learn the difference between managed lead generation and prospecting software.
B2B marketing

10 minutes

September 9, 2026

Sopro vs hiring an SDR team: Should you build in-house or choose a lead generation agency?

Should you hire an SDR team or choose a lead generation agency? Compare costs, resources, speed, scalability and ROI to find the right SDR alternative.
B2B audience

22 minutes

June 22, 2026

The 10 best B2B lead generation agencies in 2026

Compare the 10 best B2B lead generation agencies in 2026. Explore services, strengths, limitations, pricing models, and how to choose the right partner.
B2B audience

13 minutes

April 17, 2026

What’s your real total addressable market (TAM)?

Learn how to calculate TAM using real data, not assumptions. Build a total addressable market you can actually reach and turn into real pipeline.
Lead generation

20 minutes

February 11, 2026

What is outbound lead generation? Definitions, examples, and 7 strategies for success

What is outbound lead generation? Our guide explores definitions, examples, and seven strategies to help you hone your processes and reach more clients.
Lead generation

21 minutes

November 13, 2025

What is pipeline generation? 8 strategies for reliable growth

Discover 8 practical strategies for boosting your pipeline generation and improving lead conversion. Enhance your sales success with Sopro.
Lead generation

55 minutes

July 3, 2025

The ultimate guide to B2B lead generation: Tactics, strategies, and measuring success

The ultimate guide to B2B lead generation, how to generate B2B leads, and the best ways to measure your success.
CPL

7 minutes

April 29, 2025

The hidden cost of lost leads

Discover which UK B2B sectors waste the most on lost leads. Explore cost per lead, conversion rates, and strategies to boost ROI and cut revenue loss.
B2B sales

15 minutes

January 30, 2025

What is lead scoring? A complete guide for businesses

Boost your sales efficiency with our complete guide to mastering B2B lead scoring, packed with expert tips and actionable steps.
Email lead generation

18 minutes

January 15, 2025

Lead generation for SaaS businesses: Strategies, tactics, and expert advice to increase sales

Discover SaaS marketing, lead generation, email marketing and demand generation strategies to improve B2B sales and fill your pipeline.