CPL

7 minutes

April 3, 2023

B2B cost per lead by channel and industry in 2023

An in-depth meta study on average B2B cost per lead benchmarks, including cost per lead by channel and industry.

how to get more b2b leads - sopro
Lead generation

7 minutes

September 2, 2022

How to get more B2B leads

Getting high-quality B2B leads is the biggest challenge for sales and marketing departments. See how to get more B2B leads for your business.

CPL

5 minutes

February 3, 2022

Which marketing channel is the best performing?

Discover which marketing channel drives the most leads, has a low CPA and the highest ROI. Our survey of B2B buyers and marketers reveals all.

Lead generation

15 minutes

September 8, 2021

Social media lead generation: A comprehensive guide

Explore our comprehensive guide to social media for B2B lead generation, including 10 tips to maximise your lead-gen efforts and the metrics you need to track.

Lead generation

7 minutes

August 25, 2021

Overcoming the top 8 lead generation challenges

Marketing throws up many obstacles. These 8 common lead generation challenges can be overcome with the right approach. Read more here.

Lead generation

14 minutes

May 12, 2021

How to outsource lead generation successfully

Explore how to outsource lead generation successfully, including the pros and cons of doing so, and the questions to ask prospective lead generation agencies.