B2B sales

15 minutes

January 30, 2025

What is lead scoring? A complete guide for businesses

Boost your sales efficiency with our complete guide to mastering B2B lead scoring, packed with expert tips and actionable steps.

B2B sales

7 minutes

July 15, 2022

5 lead scoring best practices to help you sell more 

Lead scoring is essential to good lead conversion but it can be difficult to get it right. We detail our lead scoring best practices in our latest blog post.

B2B sales

6 minutes

May 4, 2022

How to set up a lead disposition process

What is lead disposition? What does it deliver and how can you get in on the fun? This post will guide you through how you can set up your own lead disposition process, and what you have to gain from it.

podium in an empty stadium
B2B sales

8 minutes

July 15, 2019

What is lead scoring – and is it right for you?

Lead scoring is a way to assign value to prospects according to how close they have moved to revealing purchasing intent from expressing an initial interest