CPL

7 minutes

April 3, 2023

B2B cost per lead by channel and industry in 2023

An in-depth meta study on average B2B cost per lead benchmarks, including cost per lead by channel and industry.
CPL

5 minutes

February 3, 2022

Which marketing channel is the best performing?

Discover which marketing channel drives the most leads, has a low CPA and the highest ROI. Our survey of B2B buyers and marketers reveals all.
Lead generation

15 minutes

September 8, 2021

Social media lead generation: A comprehensive guide

Explore our comprehensive guide to social media for B2B lead generation, including 10 tips to maximise your lead-gen efforts and the metrics you need to track.
Lead generation

14 minutes

May 12, 2021

How to outsource lead generation successfully

Explore how to outsource lead generation successfully, including the pros and cons of doing so, and the questions to ask prospective lead generation agencies.
B2B marketing

3 minutes

April 1, 2021

We know what you did last session: Six ways remarketing should be informing your lead generation

Remarketing is a killer tool when it comes to generating and nurturing leads. We outline six ways it can be a gamechanger.
CPL

5 minutes

July 3, 2018

Does size matter? B2B lead rate by company size

What analysing the emails sent to 1 million prospects can tell you about the lead rate you are likely to get from small, medium and large businesses.