Sopro shortlisted at the SME National Business Awards 2019
We are beyond excited to have been shortlisted for two awards for the SME National Business Awards 2019. A massive thank you to our clients and to TeamSoPro
What is lead scoring – and is it right for you?
Lead scoring is a way to assign value to prospects according to how close they have moved to revealing purchasing intent from expressing an initial interest
What is effective lead nurturing?
Let’s take a look at the critical role that content marketing plays in nurturing leads and helping ease them through the sales funnel.
Sopro wins Corporate Vision magazine’s Technology Innovation Award
Our innovative use of tech has been recognised by Corporate Vision Magazine for the Most Innovative Lead Generation & Social Prospecting solution
The changing face of the B2B buyer – and the changing place of B2B sales
The new reality must be that sales and marketing are continuously integrated and aligned throughout the lifecycle of a lead and customer.
The long life of the B2B lead – and how to deal with it
We’ve created our ‘Long Life of the B2B Lead’ series to answer all the questions: The changing face of the B2B buyer, Is lead scoring right for you...