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Zehnder

Company Profile

Location: UK
Product/Service: Heating and Ventilation products
Deal Cycle:  3-6 months

Target Profile

Location: UK
Company Size: 11 employees +
Role/Function: Senior Project and Architectural roles

Company Description

Zehnder offers a range of products from decorative radiators, comfortable indoor ventilation, heating and cooling ceiling systems and clean air solutions – they offer the most innovative climate solutions to their prospects.

They pride themselves on the safety aspect of their offering and energy efficiency – through a low cost and low maintenance approach.

Working with industry-leading manufacturers will ensure that optimum solutions are delivered and that you will comply with regulations.

Objectives

The objective is to drive new business opportunities into the Zehnder sales team. The engagement should introduce Zehnder and lead into the logic for a brief call to discuss how they might support the prospect and bring value to the conversation.

Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Architecture & Planning 1405 1139 25.4% 288 20.5% 119 8.5% 23.61
Hospital & Health Care 632 704 33.4% 141 22.3% 48 7.6% 26.33
Construction 363 290 33.5% 57 15.7% 35 9.6% 20.74
Unknown 274 77 21.5% 13 4.7% 3 1.1% 182.67
Higher Education 207 197 28.5% 60 29.0% 12 5.8% 34.5
Civil Engineering 117 78 28.5% 23 19.7% 13 11.1% 18
Design 82 40 21.5% 13 15.9% 11 13.4% 14.91
Real Estate 49 21 26.6% 2 4.1% 1 2.0% 98
# Employees Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
11-50 employees 642 741 36.2% 181 28.2% 75 11.7% 17.12
51-200 employees 909 637 22.8% 161 17.7% 62 6.8% 29.32
201-500 employees 326 241 25.6% 63 19.3% 30 9.2% 21.73
501-1000 employees 178 128 27.0% 25 14.0% 9 5.1% 39.56
1001-5000 employees 368 369 34.5% 81 22.0% 28 7.6% 26.29
5001-10,000 employees 162 164 30.4% 31 19.1% 12 7.4% 27
10,001+ employees 280 196 23.3% 42 15.0% 23 8.2% 24.35