Melina Green

Client Services Executive

This was particularly strong performing campaign within the US market delivering a 6.38% average lead rate with a $39.19 cost per lead. Unsurprisingly, companies identified within the Mining and Metal industry were particularly interested in Work House Metal’s high quality material manufacturing capabilities at wholesale prices

WORK HOUSE METAL

Company Profile

Location: US
Product/Service:  raw material and alloys supply
Deal Cycle: /

Target Profile

Location: USA & Canada
Industries: Mining & Metals
Company Size: all
Role/Function: Purchasing, Procurement, Supply Chain & Senior Management Roles

Company Description

WHM specialize in Grain Refiners and Master Alloys. WHM exists to support their clients’ aluminum needs in every way so that they can focus on driving their business. They help material purchasers keep their budgets on track by obtaining the highest quality materials at wholesale pricing. They do this by sourcing and maintaining quality partnerships and passing those benefits onto their customers.

Objectives
  • Identify and engage with Managers and Directors within Mining and Metal industry, introduce the WHM product and proposition and invite prospects onto a phone call to discuss further.
Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
# Employees 3867 47.74% 903 48.91% 294 7.60% £26
1-10 57 57.89% 21 63.64% 2 3.51 % £57
11-50 533 62.66% 190 56.89% 45 8.07 % £25
51-200 590 49.83% 173 58.84% 61 10.34% £19
201-500 541 42.33% 120 52.40% 39 7.21% £28
501-1000 375 52.27% 84 42.85% 25 6.67% £30
1001-5000 708 43.64% 141 45.64% 52 7.34 % £27
5001-10,000 477 38.78% 84 45.41% 32 6.71% £30
10,001+ 472 39.62% 90 48.13% 29 6.14% £33