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Voucher Cart

Company Profile

Location: UK
Product/Service: Sell products and services as gift cards, vouchers and tickets
Deal Cycle: 1 day to 2 months

Target Profile

Location: 1st month of campaign to focus on UK only, 2nd month to expand to USA, Australia, New Zealand, Canada and Singapore.
Company Size: 11+
Role/Function: Directors/Heads and senior Marketing, Ops, Revenue, Sales roles

Company Description
  • VoucherCart is a cloud based service allowing businesses to create, promote and sell their gift vouchers, tickets and other products/services online, via web, social media and email.
Objectives
  • The main objective is to promote the service to restaurants, spas, hotels etc with the outcome to generate calls / meetings with potential new clients.
Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Hospitality 4011 32% 677 17% 156 4% £49.54
Restaurants 968 44% 126 13% 44 5% £44
Leisure, Travel & Tourism 146 23% 35 24% 9 6% £31.78
Health, Wellness & Fitness 60 50% 2 3% 1 2% £120

 

# Employees Prospects Open Rate % Response Response % Leads Leads % Cost per lead
11 – 50 251 59.74% 45 17.93% 15 5.98% £33.47
51 – 200 175 46.62% 19 10.86% 7 4% £50
201 – 500 2223 33.4% 369 16.60% 91 4.09% £47.41
501-1000 1434 30.30% 212 14.78% 54 3.77% £51.56
1001-5000 1174 32.34% 202 117.21% 43 3.66% £52.65