Voucher Cart

  • VoucherCart is a cloud based service allowing businesses to create, promote and sell their gift vouchers, tickets and other products/services online, via web, social media and email.
Objectives
  • The main objective is to promote the service to restaurants, spas, hotels etc with the outcome to generate calls / meetings with potential new clients.

Managing Director

“What we like best is the flexibility SoPro offer, to date we have run 8 campaigns with different targeting and messaging. Much better than us doing it internally.”
Company Profile

Location: UK
Product/Service: Sell products and services as gift cards, vouchers and tickets
Deal Cycle: 1 day to 2 months

Target Profile

Location: 1st month of campaign to focus on UK only, 2nd month to expand to USA, Australia, New Zealand, Canada and Singapore.
Company Size: 11+
Role/Function: Directors/Heads and senior Marketing, Ops, Revenue, Sales roles

Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign stats
Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Hospitality 4011 32% 677 17% 156 4% £49.54
Restaurants 968 44% 126 13% 44 5% £44
Leisure, Travel & Tourism 146 23% 35 24% 9 6% £31.78
Health, Wellness & Fitness 60 50% 2 3% 1 2% £120

 

# Employees Prospects Open Rate % Response Response % Leads Leads % Cost per lead
11 – 50 251 59.74% 45 17.93% 15 5.98% £33.47
51 – 200 175 46.62% 19 10.86% 7 4% £50
201 – 500 2223 33.4% 369 16.60% 91 4.09% £47.41
501-1000 1434 30.30% 212 14.78% 54 3.77% £51.56
1001-5000 1174 32.34% 202 117.21% 43 3.66% £52.65