Testimonial coming soon...

Voucher Cart

GroundScope

Company Profile

Location: UK
Product/Service: Sell products and services as gift cards, vouchers and tickets
Deal Cycle: 1 day to 2 months

Target Profile

Location: 1st month of campaign to focus on UK only, 2nd month to expand to USA, Australia, New Zealand, Canada and Singapore.
Company Size: 11+
Role/Function: Directors/Heads and senior Marketing, Ops, Revenue, Sales roles

Company Description

VoucherCart is a cloud based service allowing businesses to create, promote and sell their gift vouchers, tickets and other products/services online, via web, social media and email.

Objectives

The main objective is to promote the service to restaurants, spas, hotels etc with the outcome to generate calls / meetings with potential new clients.

Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
Hospitality	4011	32%	677	17%	156	4%	£49.54
Restaurants	968	44%	126	13%	44	5%	£44
Leisure, Travel & Tourism	146	23%	35	24%	9	6%	£31.78
Health, Wellness & Fitness	60	50%	2	3%	1	2%	£120

# Employees	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
11 – 50	251	59.74%	45	17.93%	15	5.98%	£33.47
51 – 200	175	46.62%	19	10.86%	7	4%	£50
201 – 500	2223	33.4%	369	16.60%	91	4.09%	£47.41
501-1000	1434	30.30%	212	14.78%	54	3.77%	£51.56
1001-5000	1174	32.34%	202	117.21%	43	3.66%	£52.65