Voucher Cart

VoucherCart is a cloud based service allowing businesses to create, promote and sell their gift vouchers, tickets and other products/services online, via web, social media and email.

Objectives

The main objective is to promote the service to restaurants, spas, hotels etc with the outcome to generate calls / meetings with potential new clients.

Managing Director

“What we like best is the flexibility SoPro offer, to date we have run 8 campaigns with different targeting and messaging. Much better than us doing it internally.”

Company Profile

Location: UK
Product/Service: Sell products and services as gift cards, vouchers and tickets
Deal Cycle: 1 day to 2 months

Target Profile

Location: 1st month of campaign to focus on UK only, 2nd month to expand to USA, Australia, New Zealand, Canada and Singapore.
Company Size: 11+
Role/Function: Directors/Heads and senior Marketing, Ops, Revenue, Sales roles

Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign stats

Sector	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
Hospitality	4011	32%	677	17%	156	4%	£49.54
Restaurants	968	44%	126	13%	44	5%	£44
Leisure, Travel & Tourism	146	23%	35	24%	9	6%	£31.78
Health, Wellness & Fitness	60	50%	2	3%	1	2%	£120

# Employees	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
11 – 50	251	59.74%	45	17.93%	15	5.98%	£33.47
51 – 200	175	46.62%	19	10.86%	7	4%	£50
201 – 500	2223	33.4%	369	16.60%	91	4.09%	£47.41
501-1000	1434	30.30%	212	14.78%	54	3.77%	£51.56
1001-5000	1174	32.34%	202	117.21%	43	3.66%	£52.65