TalentPool

TALENTPOOL is one of the UK’s leading talent technology companies. Talentpool’s platform streamlines the candidate sourcing and matching process, massively reducing costs and effort, radically improving the experience for both employers and candidates.

Every interaction that happens on TalentPool is direct and meaningful. When an employer approaches on TalentPool it means that the candidate fully matches the criteria that they have set out for their role and they think he’d be a pretty great fit for it. The person can then decide whether to progress their role or not.

Objectives
  • To promote the Talentpool candidate sourcing platform and services to UK based prospects.
  • To develop interest in Talentpool brand, product and services.
  • To secure sales calls through direct prospect engagement.

Tom Davenport

Co-Founder

“With a large potential customer base but a relatively small team, we wanted to scale our sales without building our internal business development operation. SoPro have managed our email outreach effectively, meaning that we have had a steady stream of new leads; we’ve continued to work with them and it’s been a good investment.”
Company Profile

Location: London

Product/Service: Human Resources Platform Services

Typical Deal Value:  £2k+

Deal Cycle: /

Target Profile

Location: UK – All

Industries: Various

Company Size:   1FTE – 5000FTE

Role/Function: SME Owners/Board members

Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign stats
Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Total: 7534 73% 1155 15.33% 613 8.14% £25
Myself 9 89% 1 11.11% 0 /
1 – 10 3812 76% 683 17.92% 322 8.45% /
11 – 50 2530 70% 332 13.12% 199 7.87% £23
51 – 200 1006 65% 118 11.73% 82 8.15% £25
201 – 500 56 82% 7 12.50% 2 3.57% £25
501 – 1000 9 89% 1 11.11% 0 / £56
1001 – 5000 15 73% 4 26.67% 4 26.67% £8
10001 + 4 50% 0 / 0 / /
Unknown 93 100% 9 9.68% 4 4.30% £47