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Stork

Company Profile

Location: UK
Product/Service: Asset performance solutions
Deal Cycle: 6-12 months

Target Profile

Location: Middle East, Far East, Europe and US
Company Size: All company sizes
Role/Function: Business leaders and Senior Procurement & Engineering roles

Company Description

Stork, a Fluor company, is a global provider of integrated operations, maintenance, modification and asset integrity solutions.

Objectives
  • The purpose of this campaign is to drive sales opportunities into the Stork sales team. Specifically it will identify and engage with senior stakeholders – introduce the Stork proposition and invite the prospect onto a qualifying call before progressing the conversation.
Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Oil & Energy 3943 3641 28.7% 775 19.7% 340 8.6% 23.19
Mining & Metals 728 673 28.4% 156 21.4% 65 8.9% 22.4
Renewables & Environment 117 134 37.6% 26 22.2% 9 7.7% 26

 

# Employees Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
1-10 employees 396 555 40.5% 104 26.3% 23 5.8% 34.43
11-50 employees 654 800 35.4% 153 23.4% 55 8.4% 23.78
51-200 employees 1277 1184 28.0% 259 20.3% 104 8.1% 24.56
201-500 employees 851 672 25.5% 157 18.4% 76 8.9% 22.39
501-1000 employees 284 196 29.1% 41 14.4% 19 6.7% 29.89
1001-5000 employees 795 618 25.5% 154 19.4% 89 11.2% 17.87
5001-10,000 employees 260 205 23.5% 42 16.2% 22 8.5% 23.64
10,001+ employees 269 218 23.3% 47 17.5% 26 9.7% 20.69