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SPI Pharma

Company Profile

Location:  US
Product/Service: Innovative products and solutions into the Pharma sector
Deal Cycle:  3-9 months

Target Profile

Location: UK, Europe, North America, Asia & India
Company Size: SME and Enterprise
Role/Function: Senior technical and R&D roles

Company Description

For over 75 years, we have supplied the pharmaceutical industry with highly engineered products and innovative solutions that improve the formulation and delivery of drug products to meet patient needs. Our functional excipients and active ingredients meet the highest-quality standards possible and can offer customised, cost-effective options for many applications.

 

SPI Pharma sell the ingredients, recipe and production instructions but not the finished product. The finished product is oral pharma products. For this campaign, we will focus on two of these products- Oral dispersible tech and soft gel capsules.

Objectives

The Objective of the campaign is to identify and engage senior stakeholders within the SPI market, introduce the SPI brand and proposition and invite on a discovery call.

Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the ccampaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Pharmaceuticals 1727 793 15.1% 213 12.3% 81 4.7% $ 53.30
Biotechnology 479 208 15.2% 57 11.9% 16 3.3% $ 74.84

 

# Employees Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
51-200 employees 333 230 22.2% 59 17.7% 23 6.9% $ 36.20
201-500 employees 230 118 16.5% 40 17.4% 14 6.1% $ 41.07
501-1000 employees 336 164 16.3% 67 19.9% 25 7.4% $ 33.60
1001-5000 employees 333 132 13.1% 36 10.8% 15 4.5% $ 55.50
5001-10,000 employees 566 220 13.0% 36 6.4% 11 1.9% $ 128.64
10,001+ employees 522 162 10.9% 38 7.3% 11 2.1% $ 118.64