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Qube Learning

Ddaas

Company Profile

Location: UK
Product/Service: Grade 2, Ofsted training provider
Deal Cycle: 1 month for smaller companies, 3-6 months for larger companies

Target Profile

Location:UK
Company Size: 1+
Role/Function: Targeting HR, L&D, Apprentice and training roles

Company Description

Most companies have an apprentiship levy that they are unsure how to spend which Qube will advise on.

Objectives

Campaign objective is to generate a call and offer their learning and development courses.

Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
Information Technology and Services	430	20%	55	13%	16	4%	£53.75
Law Practice	265	37%	60	23%	16	6%	£33.13
Construction	228	28%	40	18%	9	4%	£50.67
Automotive	205	20%	35	17%	7	3%	£58.57
Computer Software	190	25%	28	15%	7	4%	£54.29
Oil & Energy	151	17%	14	9%	3	2%	£100.67
Marketing and Advertising	148	30%	35	24%	8	5%	£37
Transportation/Trucking/Railroad	146	20%	16	11%	6	4%	£48.67
Insurance	140	21%	23	16%	6	4%	£46.67
Utilities	137	27%	11	8%	4	3%	£68.5

# Employees	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
1 – 10	26	53.09%	10	38.46%	3	11.54%	£17.33
11 – 50	234	38.9%	68	29.06%	11	4.70%	£42.55
51 – 200	576	27.12%	158	27.43%	29	5.03%	£39.72
201 – 500	724	24.01%	147	20.30%	37	5.11%	£39.14
501-1000	601	25.95%	109	18.14%	31	5.16%	£38.77
1001-5000	991	26.65%	152	15.34%	44	4.44%	£45.05
5001-10000	356	27.14%	51	14.33%	18	5.06%	£39.56
10001+	1358	20.80%	138	10.16%	41	3.02%	£66.24