James Mills

Senior Client Director, SoPro

'Make Do' offer a wide range of WordPress services. The campaign we ran was split between finding the client direct work with SME businesses across a variety of sectors and creating partnership opportunities with agencies. Both campaigns ran well, generating an average of 25 sales opportunities monthly.

Make Do

Company Profile

Location:  UK
Product/Service:  Computer Software
Deal Cycle:  3-6 months

Target Profile

Location:  UK
Company Size:  All sizes
Role/Function:  Senior IT, Project roles and business leaders – MD/CEO etc

Company Description

“We build for devices of all sizes and shapes with a keen eye on performance and accessibility. Whether your visitors are using smartphones, tablets, laptops, desktops or anything in between, your website will display beautifully on any screen size. We tailor-make your website for every user and design all of our projects using “mobile first” methods.”

Make Do (MD) are a digital agency working with a variety of clients across a number of different projects.

Objectives

The purpose of this campaign is to target and engage with senior stakeholders across a variety of sectors, introduce the Make Do brand and proposition and invite the prospect onto a call to discuss further.

Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Marketing and Advertising 1559 2177 40.1% 210 13.5% 49 3.1% 63.63
Hospital & Health Care 784 515 20.9% 88 11.2% 24 3.1% 65.33
Health, Wellness and Fitness 306 220 23.9% 36 11.8% 12 3.9% 51
Public Relations and Communications 250 248 30.2% 41 16.4% 14 5.6% 35.71
Environmental Services 245 226 26.9% 27 11.0% 10 4.1% 49
Publishing 189 162 25.5% 18 9.5% 4 2.1% 94.5
Legal Services 169 117 27.3% 9 5.3% 0 0.0% 0
Government Administration 150 86 17.9% 17 11.3% 3 2.0% 100
Online Media 52 53 29.8% 8 15.4% 4 7.7% 26
Public Policy 24 25 39.7% 4 16.7% 2 8.3% 24

 

# Employees Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
1-10 employees 140 234 46.2% 24 17.1% 6 4.3% 46.67
11-50 employees 1405 1817 38.6% 179 12.7% 52 3.7% 54.04
51-200 employees 1021 964 28.4% 121 11.9% 30 2.9% 68.07
201-500 employees 538 410 24.6% 79 14.7% 19 3.5% 56.63
501-1000 employees 167 141 24.6% 15 9.0% 1 0.6% 334
1001-5000 employees 329 177 18.4% 28 8.5% 12 3.7% 54.83
5001-10,000 employees 106 64 18.2% 10 9.4% 2 1.9% 106