https://lssrelocation.com/

James Mills

Senior Client Director, SoPro

Due to the nature of the business, the campaign we ran for LSS was initially challenging from a target market perspective. The team here worked tirelessly to ensure that the data was spot on by the campaign went live. The campaign returned a 350% ROI – another happy SoPro client.

LSS Relocation

Company Profile

Location:  UK
Product/Service: Provider of global relocation services
Deal Cycle:  6-12 months

Target Profile

Location: UK
Company Size: Medium – Large
Role/Function: Senior HR roles, Global Mobility & Talent roles

Company Description

LSS help corporations and individuals relocate nationally and internationally across the world.

 

As one of the industries longest established relocation service providers, LSS has effectively managed thousands of moves for both fast growing companies emerging into the global market through to those with large well established mobility programs.

Objectives

Find and engage with large multinational businesses in UK.

Identify senior HR and people mobility decision makers.

Introduce the LSS Relocation service model and it’s relevance and invite the prospect onto a call.

Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Information Technology and Services 246 192 23% 35 14% 4 2% £123.00
Computer Software 231 196 28% 31 13% 5 2% £92.40
Financial Services 157 94 17% 25 16% 4 3% £78.50
Retail 103 72 19% 14 14% 3 3% £68.67
Oil & Energy 91 58 19% 22 24% 5 5% £36.40
Automotive 73 32 12% 15 21% 6 8% £24.33
Pharmaceuticals 68 54 23% 13 19% 2 3% £68.00
Construction 54 43 23% 14 26% 2 4% £54.00
Insurance 54 44 24% 12 22% 1 2% £108.00
Food & Beverages 45 29 17% 7 16% 2 4% £45.00

 

# Employees Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Myself Only 7 4 15% 1 14% 0 0% £0.00
1-10 employees 12 4 10% 4 33% 0 0% £0.00
11-50 employees 281 266 31% 38 14% 5 2% £112.40
51-200 employees 177 145 27% 28 16% 3 2% £118.00
201-500 employees 34 19 16% 6 18% 3 9% £22.67
501-1000 employees 151 147 28% 32 21% 4 3% £75.50
1001-5000 employees 663 509 22% 154 23% 20 3% £66.30
5001-10,000 employees 276 187 19% 55 20% 9 3% £61.33
10,001+ employees 661 434 18% 118 18% 27 4% £48.96